MRK 1: Marketing and technologies: Drivers and applications

What:

When:

1:00 PM, Saturday 3 Jun 2023 EDT (1 hour 15 minutes)

Where:

Ted Rogers School of Management - 1-073: Thomson Rivers University room

Themes:

Divisional sessionmarketing

Chair/Président: Nataly Levesque (Laval University)

BEST PAPER/MEILLEURE COMMUNICATION

Identifying the Drivers of Review Generation in Business-to-Business e-Commerce

Author(s)/Auteur(s): Uyen Uyen Banh (University of Manitoba) & Sandeep Arora (University of Manitoba)

Phénomènes parasociaux et expatriation: le rôle des influenceurs dans l’adaptation culturelle.

Author(s)/Auteur(s): Geneviève Morin (École nationale d'administration publique) & Nataly Levesque (Laval University)

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