MRK 2: Branding Strategies

My Session Status

What:
When:
2:30 PM, Saturday 3 Jun 2023 EDT (1 hour 15 minutes)
Where:
Ted Rogers School of Management - 1-073: Thomson Rivers University room
Themes:
Divisional sessionMRKmarketing

MRK 2: Branding Strategies    

2:30 – 3:45 PM EDT | Thompson Rivers University room (1-073)


 

Chair/Président: Robert Opoku (Red Deer Polytechnic)


 

BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE

The effects of online product description and price on consumers’ interest in upcycled products

Author(s)/Auteur(s): Tianfeng Shi (McGill University)


 

Stratégies des restaurateurs pour susciter l’engagement sur les réseaux sociaux

Author(s)/Auteur(s): Daphnée Manningham (Universite du Quebec en Abitibi Temiscamingue), Hugo Asselin (Universite du Quebec en Abitibi Temiscamingue) & Benoît Bourguignon (Universite du Quebec a Montreal)


 

To be or to post? Brands taking a stand on social media platforms

Author(s)/Auteur(s): Smaraki Mohanty (Elon University) & Shirley Chen (Wilfrid Laurier University)


 

It’s Not Always the Thought That Counts: When and Why Heirloom Gifts Are Appreciated, and When They Are Not 

Author(s)/Auteur(s): Ali Tezer (HEC Montréal), Matthew Philp (Toronto Metropolitan University), Ethan Pancer (St-Mary's University)& Queenie Zhu (Toronto Metropolitan University)


 

My Session Status

Send Feedback

Session detail
Allows attendees to send short textual feedback to the organizer for a session. This is only sent to the organizer and not the speakers.
When enabled, you can choose to display attendee lists for individual sessions. Only attendees who have chosen to share their profile will be listed.
Enable to display the attendee list on this session's detail page. This change applies only to this session.

Changes here will affect all session detail pages unless otherwise noted