MRK 4: Consumer Behaviour: Choice process and judgment

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What:
When:
1:00 PM, Sunday 4 Jun 2023 EDT (1 hour 15 minutes)
Where:
Ted Rogers School of Management - 1-099
Themes:
Divisional sessionMRK

Chair/Président: Nukhet Taylor (Toronto Metropolitan University Ted Rogers School of Management) 

Listening to the Heart or Mind? Exploring Chinese Consumers’ Perception of Canadian Agricultural Products Author(s)/Auteur(s): Ying Jiang (University of Ontario Institute of Technology), Juan Wang (University of Guelph) & Huiquan Wang (University of Guelph) 

Animation Speed Impacts Risk Judgments Author(s)/Auteur(s): Nukhet Taylor (Toronto Metropolitan University Ted Rogers School of Management) & Sean Hingston (Toronto Metropolitan University Ted Rogers School of Management) 

Understanding the Relationship Between Hedonism and Sustainable Values and Behaviour Author(s)/Auteur(s): Shelley Haines (Toronto Metropolitan University) & Seung Hwan (Mark) Lee (Toronto Metropolitan University) 

When Gen Z begrudgingly dined at home: How grocery shopping, at-home food preparation, dining behavior, and food-related attitudes of Generation Z shifted during the COVID-19 pandemic Author(s)/Auteur(s): Julie Kellershohn (Toronto Metropolitan University)

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