MRK 5: Consumer Behaviour & Personal Selling

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What:

When:

2:30 PM, Sunday 4 Jun 2023 EDT (1 hour 15 minutes)

Where:

Ted Rogers School of Management - 1-099

Themes:

Divisional sessionmarketing

Chair/Président: Emily Hinatsu (University of Saskatchewan)

The Benefits of Being Alone: When Solitude Increases Preference for Self-improvement Products Author(s)/Auteur(s): Nu Ree Ha (Concordia University) & Onur Bodur (Concordia University)

Consumers’ coping strategies when facing marketplace restrictions Author(s)/Auteur(s): Na Xiao (Laurentian university)

What Personal Sales Tell Us About Home-Based Businesses Author(s)/Auteur(s): Emily Hinatsu (University of Saskatchewan)

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MRK 5: Consumer Behaviour & Personal Selling

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My Session Status

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