Presentation Title: The Truth About Fiction – Writing, Using, and Defending Fictional Cases Abstract: One thing that anyone new to case research learns is that to do this research right, the cases must be built only on facts. This is an important rule and should always be followed for high-quality cases intended for public...

Moderator/Modérateur: Jeannette Eberhard (King's University College at Western University)  DECIEM: An Anti-Black Friday Approach to Circular EconomyAuthor(s)/Auteur(s): Albena Pergelova (MacEwan University) & Hadi Chapardar (MacEwan University) BEST PAPER/MEILLEURE COMMUNICATION For-Profit Plasma Donation Clinics: Profiting off the Poor - Necessary or Nefarious?

Presentation Title: How to Write Great Business Cases Meredith Woodwark, Wilfrid Laurier University (Editorial Board of the Case Research Journal)  Abstract:  Th...

Presentation Title: Case Writing and Teaching: Building Bridges Between Profession and Community Raymond Paquin, Concordia University (John Molson case competition)Abstract: This session offers a presentation on case writing and teaching as a way to connect to our profession and community while supporting our own professio...