Nora Zabarah

Area of Research: Entrepreneurship

Entrepreneurship and Digital Transformation. Exploring the intricate challenges and undeniable benefits that digital transformation and AI present to small businesses and entrepreneurs. How technology and AI can be optimally harnessed to bolster the growth, resilience, and competitive edge of these smaller entities. Due to my experience in the entrepreneurial world I am interested to dig deeper into how digital innovation can be a transformative force for SMEs and entrepreneurial ventures.