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Ebrahim Mazaheri

Associate Professor
Wilfrid Laurier University
Lazaridis School of Business & Economics
2

Sessions in which Ebrahim Mazaheri attends

Saturday 1 June, 2024

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
9:00 AM
9:00 AM - 10:15 AM | 1 hour 15 minutes
CDcase studies

Moderator/Modérateur: Ebrahim Mazaheri (Wilfrid Laurier University)  Managing post-COVID-19 return to Office: Lesson from Double-lane LLCAuthor(s)/Auteur(s): Osaro Igbinomwanhia (Conestoga College) Donkey Milk: Raising the Bar (of soap)Author(s)/Auteur(s): Kendra Hart (Mount Royal University) Shawarma World: Charting the Path for Sustainable GrowthAuthor(s)/Auteur(s): Jees...

10:30 AM
10:30 AM - 11:45 AM | 1 hour 15 minutes
Divisional speakerCDcase studies

Presentation Title: How to Write Great Business Cases Meredith Woodwark, Wilfrid Laurier University (Editorial Board of the Case Research Journal)  Abstract:  Th...

12:00 PM
12:00 PM - 1:00 PM | 1 hour
1:00 PM
1:00 PM - 2:15 PM | 1 hour 15 minutes
case studiesCD

Moderator/Modérateur: Raymond Paquin (Concordia University)  Myni and its low engagement rateAuthor(s)/Auteur(s): Nataly Levesque (Universite de Sherbrooke) PEOPLE LIKE US: Grow where?Author(s)/Auteur(s): Rajshree Prakash (Concordia University) & Raymond Paquin (Concordia University) La truffière Les Rabassaires. Comment commercialiser un produit d’exception sur un ma...

2:30 PM
2:30 PM - 3:30 PM | 1 hour
Divisional speakerCDcase studies

Presentation Title: Case Writing and Teaching: Building Bridges Between Profession and Community Raymond Paquin, Concordia University (John Molson case competition)Abstract: This session offers a presentation on case writing and teaching as a way to connect to our profession and community while supporting our own professio...

3:45 PM
3:45 PM - 4:30 PM | 45 minutes
case studiesCD
4:30 PM
4:30 PM - 5:30 PM | 1 hour
Divisional meetingcase studiesCD

Case Division- divisional officers 2024 Division Chair Jane Gravill jgravill@conestogac.on.caDivisional Editor Mohsin Jat mjat@tru.caProgram Coordinator Nataly Levesque nataly.levesque@fsa.ulaval.ca To update divisional officers list for 2025: https://tinyurl.com/2p8ybxzr 

5:30 PM
5:30 PM - 7:00 PM | 1 hour 30 minutes
Conference wide

Meet us in the Agora and enjoy some delicious foods and drinks, enjoy the view of Montreal on the adjacent terasse and mingle with all ASAC participants!

Sunday 2 June, 2024

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
9:00 AM
9:00 AM - 10:15 AM | 1 hour 15 minutes
MEDmanagement education

Chair/Président: Melanie Robinson (HEC Montreal) Publishing Management Research and Instructional Innovation Articles: A Workshop with the Journal of Management EducationAuthor(s)/Auteur(s): Melanie Robinson (HEC Montreal)During this this 75-minute workshop, a member of the editorial team of the Journal of Management Education (JME) will overview the journal and the many sections it publishes, as well as provide advice on publishing im...

10:30 AM
10:30 AM - 11:45 AM | 1 hour 15 minutes
AwardsmarketingMRK

Chair/Président: Golam Aurup (Cape Breton University)  Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on LoyaltyAuthor(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal) Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Me...

12:00 PM
12:00 PM - 1:00 PM | 1 hour
Annual general meeting
1:00 PM
1:00 PM - 2:15 PM | 1 hour 15 minutes
MRKmarketing

Chair/Président: Martin Savard  Blockchain as a Remedy for Privacy ConcernsAuthor(s)/Auteur(s): Nazanin Khaksari (University of Manitoba) Factors influencing the adoption of a mobile self-checkout application in a brick-and-mortar fashion retail storeAuthor(s)/Auteur(s): Daubrey Melissa Audrey Yarabe (Universite du Quebec a Montreal), Benoît Bourguignon (Universite du Quebec a Montreal), Sandrine P...