Robert Opoku
He/They
Robert has lived, taught, and developed Management and Marketing courses on four continents. His numerous travels have offered him the rare opportunity to explore and experience how business and marketing is conducted internationally. This international experience has also led Dr. Opoku to extensive consulting on multinational consumer goods and for petrochemical companies. Robert has also worked with well-known organizations like Unilever and Henkel. In Canada, Robert continues to provide strategy consulting, training and research as director of Fredma Business Services Inc.
Robert has a proven record of scholarship, academic inquiry and research. His research spans several areas of marketing and entrepreneurship, with a special focus on online branding and communication; culture and decision-making; consumer ethnocentrism; place and destination marketing; financial services marketing; gift-giving; as well as micro-foundation of entrepreneurial intentions in emerging economies. Robert has published his work in a number of international peer reviewed journals including Tourism Management, Journal of Business Research, Industrial Marketing Managment, Management International Review, Habitat International, Journal of International Management, Resources Policy, the Journal of Brand Management, and the Journal of Financial Services Marketing. His research has been presented at more than 15 conferences spanning four continents and he has received many awards for his scholarly activities.
Robert is an Associate Editor for the Journal of Small Business & Entrepreneurship and African Journal of Economic and Management Studies. He also serves as an advisory board member and ad-hoc reviewer for many internationally refereed peer reviewed journals.
Sessions in which Robert Opoku attends
Tuesday 28 May, 2024
Chair/Président: David Dobson (University of the Fraser Valley) A New Dawn of Compulsive ShoppingAuthor(s)/Auteur(s): Monica SÂRGHIE POPA (University of Saskatchewan Edwards School of Business) How Commitment to Foreign Markets Links Market and Entrepreneurial Orientations to Financial PerformanceAuthor(s)/Auteur(s): Mehdi Akhgari (University Canada West), Vahideh Baradaran-Rafiee (University Canada West) & Ha...
Chair/Président: Robert Opoku, Red Deer Polytechnic Canadian Immigrants and Reddit Online Communities: Knowledge Sharing and Support SystemsAuthor(s)/Auteur(s): Makayla Koshuta (University of Lethbridge Dhillon School of Business) & Debra Basil (University of Lethbridge Dhillon School of Business) The Impact of Anthropomorphism of Virtual Influencers on Social...
Saturday 1 June, 2024
Moderator/Modérateur: Ebrahim Mazaheri (Wilfrid Laurier University) Managing post-COVID-19 return to Office: Lesson from Double-lane LLCAuthor(s)/Auteur(s): Osaro Igbinomwanhia (Conestoga College) Donkey Milk: Raising the Bar (of soap)Author(s)/Auteur(s): Kendra Hart (Mount Royal University) Shawarma World: Charting the Path for Sustainable GrowthAuthor(s)/Auteur(s): Jees...
Presentation Title: How to Write Great Business Cases Meredith Woodwark, Wilfrid Laurier University (Editorial Board of the Case Research Journal) Abstract: Th...
PDW: Indigenizing and decolonizing business schools 2024: Indigenizing and localizing curricula Academic and Indigenous collaboratorsDavid Deephouse, U. of Alberta.Teddy Carter, U. of AlbertaJim Denford, Royal Military CollegeDr Rye Barberstock, Okwaho Equal SourceDr Shyra Barberstock, Okwaho Equal SourceJody-Lynn Rebek, Algoma UniversityLindsay Ackland, Shingwauk Kinoomaage GamigJoanne Thiessen, Shi...
Chair/Président: Vishwanath Baba (McMaster University)This workshop will explore mechanisms that make a research paper interesting to its audience from an editor’s perspective. Couched within a theory of business, it will focus on what makes business scholarship influential. It will present a framework to combine several attributes of influential scholarship and provide a model for producing compellin...
Chair/Président: Tim Derksen (University of Alberta) Would You Like to Tip? How the Simple Ask Changes Consumer PerceptionsAuthor(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE “Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiven...
Président de séance / animation : Sofiane Baba, professeur agrégé, École de gestion, Université de Sherbrooke A panel of editors-in-chief of academic journals of disciplinary relevance will discuss strategies for successfully publishing one’s research. Common issues related to the review process and to the expectations of academic journals will be among the topics covered in this panel. ...
Chair/Président: Robert Opoku (Red Deer Polytechnic) Unveiling the Concept of 'Healing Organizations': Marketing Insights from a Social Business in the Circular EconomyAuthor(s)/ Auteur(s): Yanan Wang (Bishop’s University), Jonathan Deschenes (HEC Montréal), Eve Paquette ( HEC Montréal) I Want to Buy Love. Please, Don’t Be a Robot!Author(s)/Auteur(s): Ami...
Four techniques to facilitate reflection and sensemaking during qualitative research interviewsAuthor(s)/Auteur(s): Luciara Nardon (Carleton University), Guilherme Azevedo (Audencia Business School), Dunja Palic (Carleton University) & Sasha Valgarsson (Carleton University)Qualitative researchers widely accept that interviewers influence the process and content of interview data (e.g., Josselson, 20...
Chair/Président: Mahbubul Alam (Algoma University) Balancing Between Work, Family and Life Roles: The Role of Task SignificanceAuthor(s)/Auteur(s): Mahbubul Alam (Algoma University) Why Wouldn’t it Work? Understanding Employees’ Resistance Towards Diversity TrainingAuthor(s)/Auteur(s): Yiyou Guo (University of Ottawa) & Jane O'Reilly (University of Ottawa) Work From ...
Meet us in the Agora and enjoy some delicious foods and drinks, enjoy the view of Montreal on the adjacent terasse and mingle with all ASAC participants!
Sunday 2 June, 2024
Ethical Deviancy and Religiosity for Social EntrepreneurshipAuthor(s)/Auteur(s): Etayankara Muralidharan (MacEwan University) & Saurav Pathak (William & Mary) Role of Religiosity in Influencing IntrapreneurshipAuthor(s)/Auteur(s): Natalia Hotsaliuk (MacEwan University), Carlos Freire-Gibb (MacEwan University) & Etayankara Muralidharan (MacEwan University)HONOURABLE MENTION/MENTION HONORABLE
Presentation title: Legacies of Colonialism in Management Learning and EducationAbstract: Colonialism casts a long shadow over management thought. The development and diffusion of modern management practices and education have co-evolved with the expansion of colonial empires and bureaucracies. The legacies we inherited from colonial systems are not always easy to distinguish and are sometimes ambiguous in their effects. Recently, the narrative arc...
Chair/Président: Golam Aurup (Cape Breton University) Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on LoyaltyAuthor(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal) Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Me...
Chair/Président: Martin Savard Blockchain as a Remedy for Privacy ConcernsAuthor(s)/Auteur(s): Nazanin Khaksari (University of Manitoba) Factors influencing the adoption of a mobile self-checkout application in a brick-and-mortar fashion retail storeAuthor(s)/Auteur(s): Daubrey Melissa Audrey Yarabe (Universite du Quebec a Montreal), Benoît Bourguignon (Universite du Quebec a Montreal), Sandrine P...
Chair/Président: Narmin Tartila Banu (Carleton University Sprott School of Business) Transparency Triumphs in Parasocial Relationships: Decoding How Sponsorship Disclosure Affects Influencer Marketing OutcomesAuthor(s)/Auteur(s): Qian (Claire) Deng (MacEwan University), Albena Pergelova (MacEwan University) & Alysha Hachey (University of Hawai'i at Manoa) Effet des recommandations des influenceurs d’Instagram ...
Monday 3 June, 2024
Divisional ChairJean-Michel Latulippejean-michel.latulippe.1@ulaval.caDivisional Co-EditorRobert Opokurobert.opoku@rdpolytech.caDivisional Co-EditorDavid DobsonDavid.Dobson@ufv.caProgram CoordinatorUyen Uyen Banhuyenuyen201@gmail.com
Join us for a special lunchtime event where we will be handing out awards to our distinguished presenters!
Finalists for the Abridged Pitch Competition have 180 seconds to pitch their work for a chance at a grand prize — $5,000 for five best paper finalists and $2,500 for three best student paper finalists. This isn’t your typical academic presentation and finalists won’t be judged on the merits of their research—they've already won an award at the conference, we know they're good. Finalists will be judged based on their ability to tell a captivating story, capture the emo...