MRK 8

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When:
4:00 PM, Sunday 2 Jun 2024 (1 hour 15 minutes)
Where:
Université de Sherbrooke Longueuil Campus - 5620
Themes:
MRKmarketing
Chair/Président: Narmin Tartila Banu (Carleton University Sprott School of Business)
 
 

Transparency Triumphs in Parasocial Relationships: Decoding How Sponsorship Disclosure Affects Influencer Marketing Outcomes

Author(s)/Auteur(s): Qian (Claire) Deng (MacEwan University), Albena Pergelova (MacEwan University) & Alysha Hachey (University of Hawai'i at Manoa)


 

Effet des recommandations des influenceurs d’Instagram sur la décision d’achat des consommateurs

Author(s)/Auteur(s): Marouane Dahalla (Universite Hassan II de Casablanca) & Mohamed Elhaous (Universite Hassan II de Casablanca)


 

The Impact of Anthropomorphism of Virtual Influencers on Social Media Marketing

Author(s)/Auteur(s): Zhan Wang (Saint Cloud State University) & Wootae Chun (University of Northern British Columbia)


 

Understanding the Effects of Emoji Variations on Brand Competence Perceptions

Author(s)/Auteur(s): Lindsay McShane (Carleton University Sprott School of Business), Qi Deng (Carleton University Sprott School of Business) & Narmin Tartila Banu (Carleton University Sprott School of Business)


 

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