MRK 7

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When:
1:00 PM, Sunday 2 Jun 2024 (1 hour 15 minutes)
Where:
Université de Sherbrooke Longueuil Campus - 4665
Themes:
MRKmarketing
Chair/Président: Martin Savard
 


 

Blockchain as a Remedy for Privacy Concerns

Author(s)/Auteur(s): Nazanin Khaksari (University of Manitoba)


 

Factors influencing the adoption of a mobile self-checkout application in a brick-and-mortar fashion retail store

Author(s)/Auteur(s): Daubrey Melissa Audrey Yarabe (Universite du Quebec a Montreal), Benoît Bourguignon (Universite du Quebec a Montreal), Sandrine Prom Tep (Universite du Quebec a Montreal) & Alexis Perron-Brault (Universite du Quebec a Montreal)


 

Senior Well-Being and Technology: A look into senior consumers' need fulfillment with smartphone technology.

Author(s)/Auteur(s): Ashlyn McCormick (MacEwan University) & Albena Pergelova (MacEwan University)


 

On retaining mobile users: A customer relationship problem-solving approach

Author(s)/Auteur(s): Martin Savard (Universite du Quebec en Outaouais) & Issam Telahigue (Universite du Quebec en Outaouais)

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