MRK 6

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When:
10:30 AM, Sunday 2 Jun 2024 (1 hour 15 minutes)
Where:
Université de Sherbrooke Longueuil Campus - 3675
Themes:
AwardsmarketingMRK
Chair/Président: Golam Aurup (Cape Breton University)
 

 

Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on Loyalty

Author(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal)


 

Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Methods

Author(s)/Auteur(s): Macheala (Kayla) Friesen (MacEwan University)


BEST PAPER/MEILLEURE COMMUNICATION
 

Bilingual Involvement with Informative and Emotional Advertisements: A Comparative Study on English- and French Canadian Bilinguals

Author(s)/Auteur(s): Golam Aurup (Cape Breton University), Michel Laroche (Concordia University) & Marie-Odile Richard (SUNY Polytechnic Institute)


 

Ethnic Identification and Language Acculturation: A Study of Bilingual Anglophones and Francophones in Quebec, Canada

Author(s)/Auteur(s): Golam Aurup (Cape Breton University), Michel Laroche (Concordia University) & Marie-Odile Richard (State University of New York Polytechnic Institute, U.S.A.)

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