MRK 5

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When:
9:00 AM, Sunday 2 Jun 2024 (1 hour 15 minutes)
Where:
Université de Sherbrooke Longueuil Campus - 3675
Themes:
MRKmarketing
Chair/Président: Olya Bryksina (The University of Winnipeg)
 


 

Partitioning the Patricians and Plebeians: How Fan Practices Structure Collective Hierarchy

Author(s)/Auteur(s): Grayson Francoeur (University of Saskatchewan), Marjorie Delbaere (University of Saskatchewan) & Adam Slobodzian (University of Saskatchewan)


 

Brand Activism: Helping or Harming the 2SLGBTQ+ Community?

Author(s)/Auteur(s): Erika Polishchuk (University of Saskatchewan)


 

Does Motivation Increase with Goal Proximity in Group-level Goals? The Interplay Between Goal-Gradient and Free-Riding Dynamics

Author(s)/Auteur(s): Olya Bryksina (The University of Winnipeg)


 

When Facilitating a Group Member’s (vs. One’s Own) Progress Increases Motivation in Group-Level Goal Pursuit

Author(s)/Auteur(s): Olya Bryksina (The University of Winnipeg)

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