MRK 4

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When:
2:30 PM, Saturday 1 Jun 2024 (1 hour 15 minutes)
Where:
Université de Sherbrooke Longueuil Campus - 4670 - Room sponsored by Cape Breton University Shannon School of Business
Themes:
MRKmarketing
Chair/Président: Robert Opoku (Red Deer Polytechnic)

 

Unveiling the Concept of 'Healing Organizations': Marketing Insights from a Social Business in the Circular Economy

Author(s)/ Auteur(s): Yanan Wang (Bishop’s University), Jonathan Deschenes (HEC Montréal), Eve Paquette ( HEC Montréal)

 

I Want to Buy Love. Please, Don’t Be a Robot!

Author(s)/Auteur(s): Amineh Osati (Dalhousie University), Mohammed El Hazzouri (Dalhousie University) & Hélène Deval (Dalhousie University)


 

The Impacts of Covid-19 on Students’ Attitude Towards Degree Value, Job Prospects and Financial Concerns: A Study Among Post-secondary Students across Atlantic Provinces

Author(s)/Auteur(s): Giang Chu (Cape Breton University), Xiaoshan Zhang (Cape Breton University), Krishnakumari Jayakumar (Cape Breton University), Mizanur Rahman (Cape Breton University) & Trang Mai-McManus (Cape Breton University)


 

Telematics Conjoint Study: Understanding Telematic User-Based Insurance Pricing Strategies for High- and Low-Risk Drivers

Author(s)/Auteur(s): Nicola Tourangeau (University of Guelph) & Tanya Mark (University of Guelph)

 

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