MRK 3

My Session Status

When:
1:00 PM, Saturday 1 Jun 2024 (1 hour 15 minutes)
Where:
Université de Sherbrooke Longueuil Campus - 4670 - Room sponsored by Cape Breton University Shannon School of Business
Themes:
AwardsmarketingMRK
Chair/Président: Tim Derksen (University of Alberta)
 


 

Would You Like to Tip? How the Simple Ask Changes Consumer Perceptions

Author(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)


BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE
 

“Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiveness

Author(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business) & Lindsay McShane (Carleton University Sprott School of Business)


 

Sharing vs. Donating: How Regulatory Focus and Message Framing Fit Encourages Consumer to Disclose Private Information for Societal Benefits

Author(s)/Auteur(s): Trang Mai-McManus (Cape Breton University) & Luming Wang (University of Manitoba, Canada)


 

The Constructed Value of Personal Information

Author(s)/Auteur(s): Kyle Murray (University of Alberta) & Tim Derksen (University of Alberta)


 

My Session Status

Send Feedback

Session detail
Allows attendees to send short textual feedback to the organizer for a session. This is only sent to the organizer and not the speakers.
To respect data privacy rules, this option only displays profiles of attendees who have chosen to share their profile information publicly.

Changes here will affect all session detail pages