MRK 3

My Session Status

When:
1:00 PM, Saturday 1 Jun 2024 (1 hour 15 minutes)
Where:
Université de Sherbrooke Longueuil Campus - 4670 - Room sponsored by Cape Breton University Shannon School of Business
Themes:
AwardsmarketingMRK
Chair/Président: Tim Derksen (University of Alberta)
 


 

Would You Like to Tip? How the Simple Ask Changes Consumer Perceptions

Author(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)


BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE
 

“Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiveness

Author(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business) & Lindsay McShane (Carleton University Sprott School of Business)


 

Sharing vs. Donating: How Regulatory Focus and Message Framing Fit Encourages Consumer to Disclose Private Information for Societal Benefits

Author(s)/Auteur(s): Trang Mai-McManus (Cape Breton University) & Luming Wang (University of Manitoba, Canada)


 

The Constructed Value of Personal Information

Author(s)/Auteur(s): Kyle Murray (University of Alberta) & Tim Derksen (University of Alberta)


 

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