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MRK 2 Virtual

My Session Status

When:
1:00 PM, Tuesday 28 May 2024 (1 hour 15 minutes)
Where:
  Virtual session
This session is in the past.
The virtual space is closed.
Themes:
MRKmarketingVIRTUAL
Chair/Président: Robert Opoku, Red Deer Polytechnic
 

 

 

Canadian Immigrants and Reddit Online Communities: Knowledge Sharing and Support Systems

Author(s)/Auteur(s): Makayla Koshuta (University of Lethbridge Dhillon School of Business) & Debra Basil (University of Lethbridge Dhillon School of Business)

 

The Impact of Anthropomorphism of Virtual Influencers on Social Media Marketing

Author(s)/Auteur(s): Zhan Wang (Saint Cloud State University) & Wootae Chun (University of Northern British Columbia)

 


HONOURABLE MENTION/MENTION HONORABLE

The femvertising-consumption paradox: consumers coping strategies and meanings

Author(s)/Auteur(s): Valentine Hainneville (École des Sciences de la Gestion, Université du Québec à Montréal), Amélie Guèvremont (École des Sciences de la Gestion, Université du Québec à Montréal) & Robinot Élisabeth (École des Sciences de la Gestion, Université du Québec à Montréal)


 

Exploring consumers’ perceptions of food well-being

Author(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski)

Who's Attending

Bradley Bernard
Graduate Student
Toronto Metropolitan University
Robert Opoku
Professor
Red Deer Polytechnic
Trang Mai-McManus
Assistant Professor
Cape Breton University
Makayla Koshuta
University of Lethbridge
Wootae Chun
ASSOCIATE PROFESSOR
University of North British Colombia
David Dobson
Associate Professor
University of the Fraser Valley
Tian ZENG
Professeure agrégée
Université du Québec à Rimouski (UQAQ)
Lei Li
Carleton University
Adam Nguyen
Professor
Siena College
Fayçal El Baghdadi
ENCG CASABLANCA

My Session Status

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