MRK 2 Virtual
My Session Status
Canadian Immigrants and Reddit Online Communities: Knowledge Sharing and Support Systems
Author(s)/Auteur(s): Makayla Koshuta (University of Lethbridge Dhillon School of Business) & Debra Basil (University of Lethbridge Dhillon School of Business)
The Impact of Anthropomorphism of Virtual Influencers on Social Media Marketing
Author(s)/Auteur(s): Zhan Wang (Saint Cloud State University) & Wootae Chun (University of Northern British Columbia)
HONOURABLE MENTION/MENTION HONORABLE
The femvertising-consumption paradox: consumers coping strategies and meanings
Author(s)/Auteur(s): Valentine Hainneville (École des Sciences de la Gestion, Université du Québec à Montréal), Amélie Guèvremont (École des Sciences de la Gestion, Université du Québec à Montréal) & Robinot Élisabeth (École des Sciences de la Gestion, Université du Québec à Montréal)
Exploring consumers’ perceptions of food well-being
Author(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski)