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MRK 2 Virtual

Themes:
MRKmarketing
When:
1:00 PM, Tuesday 28 May 2024 (1 hour 15 minutes)
Where:
  Virtual session
The virtual room join links will be shown here a few minutes before the session start time.
The virtual room is expected to open at approximately 12:30 PM.
How:
Chair/Président: Tian Zeng (Universite du Quebec a Rimouski)
 

 

Canadian Immigrants and Reddit Online Communities: Knowledge Sharing and Support Systems

Author(s)/Auteur(s): Makayla Koshuta (University of Lethbridge Dhillon School of Business) & Debra Basil (University of Lethbridge Dhillon School of Business)


HONOURABLE MENTION/MENTION HONORABLE
 

The femvertising-consumption paradox: consumers coping strategies and meanings

Author(s)/Auteur(s): Valentine Hainneville (École des Sciences de la Gestion, Université du Québec à Montréal), Amélie Guèvremont (École des Sciences de la Gestion, Université du Québec à Montréal) & Robinot Élisabeth (École des Sciences de la Gestion, Université du Québec à Montréal)


 

Exploring consumers’ perceptions of food well-being

Author(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski)

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