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Mark Fuller

Professor
St. Francis Xavier University
Schwartz School of Business
3

Sessions in which Mark Fuller attends

Tuesday 13 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
12:00 PM
12:00 PM - 1:15 PM | 1 hour 15 minutes
VIRTUALIBinternational business

COIL: Internationalizing our Business Curricula using Collaborative Online International Learning Projects Author(s)/Auteur(s): Mark Fuller (St. Francis Xavier University), Lee Elliott (University of Regina Faculty of Business Administration), Jeremy Heald (Universidad de Guanajuato) & Erica Knotts (Southern Oregon University) This workshop will introduce participants to COIL,...

Wednesday 14 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
1:45 PM
1:45 PM - 3:00 PM | 1 hour 15 minutes
VIRTUALstrategySTR

Moderator/Modérateur: Hadi Chapardar (MacEwan University)Discussant/Discutant: Fernando Angulo-Ruiz (MacEwan University)  An Upper Echelons View of Mergers and AcquisitionsAuthor(s)/Auteur(s): Gokhan Turgut (Universite de Quebec Montreal Ecole des Sciences de la Gestion), Esther Jemima Etse Ameyo (Universite de Quebec Montreal Ecole des Sciences de la Gestion), Anne Yaëlle Zoueu (Universite de Quebec Montreal Ecole de...

Saturday 17 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
7:30 AM
7:30 AM - 8:30 AM | 1 hour

Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.

1:00 PM
1:00 PM - 2:15 PM | 1 hour 15 minutes
case studies

Discussant/Discutant: Fatih Yegul (Conestoga College Institute of Technology and Advanced Learning) The “Bambuda Lodge”: The Business Model and the Expansion PlanAuthor(s)/Auteur(s): Mark Fuller & Stefan Litz (Saint Francis Xavier University)CN R...

5:30 PM
5:30 PM - 7:30 PM | 2 hours

Please join us for an evening social including food and beverages to welcome you to ASAC 2025!  Thank you to our sponsors:  University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation 

Sponsored by:

Sunday 18 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
7:30 AM
7:30 AM - 8:30 AM | 1 hour

Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.

8:30 AM
8:30 AM - 9:45 AM | 1 hour 15 minutes
social responsibilitySR

Chair/Président: Bruce Martin Recognizing Greenwashing is Easy – Can Consumers Identify Greenwashing if They Think So?Author(s)/Auteur(s): Sabine Weber (Seneca Polytechnic) & Olaf Weber (York University)Légitimité des initiatives environnementales affectant l’investissement en immobilier : l’influence des acteurs impliqués dans leur créationAuthor(s)/Auteur(s): Sylla Maldini (Universite du Quebec a Montreal) & Andrée De ...

9:45 AM
9:45 AM - 10:00 AM | 15 minutes
10:00 AM
10:00 AM - 11:15 AM | 1 hour 15 minutes
SRsocial responsibility

Chair/Président: Sadia Jahanzeb (Brock University) Bringing all Organizational Forms Together in a Marriage of Measurement: Stakeholder Theory’s Runway Extension for Saving the PlanetAuthor(s)/Auteur(s): Cheryl Gladu (Thompson Rivers University), Peace Jilani (Thompson Rivers University), Jiijun Gao (Thompson Rivers University) & Bruce Martin (Thompson Rivers University)The Process of Defining Value: The Becoming of a Socially ...

11:30 AM
11:30 AM - 12:45 PM | 1 hour 15 minutes
Divisional speakerOSSTRstrategyorganizational studiesHYBRIDhybrid sessionVIRTUAL

Charlene Zietsma is a highly accomplished and renowned Canadian organizational researcher. She is the Max McGraw Professor of Sustainable Enterprise at SEAS and at the Ross School of Business. She previously held appointments at Pennsylvania State University, York University (Toronto), Western University and the University of Victoria. She is an International Research Fellow of the Oxford University Centre for Corporate Reputation and earned her doctorate at the University of British Columbia...

12:45 PM
12:45 PM - 2:15 PM | 1 hour 30 minutes
Conference wide

All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.     

Sponsored by:
2:15 PM
2:15 PM - 4:30 PM | 2 hours 15 minutes
Conference wide

Generously sponsored by the Dalhousie University, Faculty of Management, please join us for the Spark Tank Pitch Competition where authors selected for their excellent work will present their research projects in just a few minutes. Find all the details: presentation criteria, contestants topics and...

6:00 PM
6:00 PM - 8:00 PM | 2 hours

Each division can organize their own gathering, you should reach out to your divisional officers to learn more! 

Monday 19 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
7:30 AM
7:30 AM - 8:30 AM | 1 hour

Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.

8:30 AM
8:30 AM - 9:45 AM | 1 hour 15 minutes
strategySTR

Discussant/Discutant: Mark Fuller (St. Francis Xavier University)Moderator/Modérateur: Kartik Rao (Trent University)Crisis Communication in the Age of Misinformation: A Systematic Review of SCCT Strategies on Social Media PlatformsAuthor(s)/Auteur(s): Junyuan Lin (Toronto Metropolitan University)Toning It Down? The Impact of Market Competition on CSR Communication PositivityAuthor(s)/Auteur(s): Debdeep Chatterjee (Conco...

9:45 AM
9:45 AM - 10:00 AM | 15 minutes
10:00 AM
10:00 AM - 11:15 AM | 1 hour 15 minutes
strategySTR

Discussant/Discutant: Fernando Angulo-Ruiz (MacEwan University)Moderator/Modérateur: Russell Fralich (HEC Montreal)  Building Common Ground: The Impact of TMT Turnover on the Utilization of Experiential Knowledge From Past AcquisitionsAuthor(s)/Auteur(s): Jueun Kim (York University Schulich School of Business) & Majid Majzoubi (York University Schulich School of Business) Navigating ...

11:15 AM
11:15 AM - 11:30 AM | 15 minutes
11:30 AM
11:30 AM - 12:45 PM | 1 hour 15 minutes
strategySTR

Moderator/Modérateur: Hadi Chapardar (MacEwan University)Discussant/Discutant: Leo-Paul DanaWhat Is Management in Financial Management: Towards a TheoryAuthor(s)/Auteur(s): Olakunle Ologun (McMaster University)The Emerging Role of Artificial Intelligence in Corporate GovernanceAuthor(s)/Auteur(s): George O'Neill (Concordia University)Extreme Weather Events and Enhancing Value System Resilience: Exploring Cros...

12:45 PM
12:45 PM - 2:15 PM | 1 hour 30 minutes
Conference wide

As members of our association, you are all invited to a short presentation on last year's realisations and future developments for ASAC. Participants will be asked to vote for the new board member's open positions and other decisions as needed.

2:15 PM
2:15 PM - 3:30 PM | 1 hour 15 minutes
Divisional meetingstrategySTR

Chair/Président: Fernando Angulo-Ruiz (MacEwan University)