Nataly Levesque
She/Elle
Dr. Nataly Levesque holds a PhD in marketing from the Faculty of Business Administration at Laval University. Her expertise is based on human branding and influencer marketing. More specifically, she studied the engagement relationship between a follower and an influencer on social medias. She has several publications on this topic, including one that will appear shortly in the Journal of Marketing Management. In addition, she is frequently asked to comment on news related to influence marketing.
Her research is supported by the Social Sciences and Humanities Research Council (SSHRC) and the Fonds de recherche du Québec-Société et culture (FRQSC). Nataly holds a Master of Science in Marketing from the ESG-UQAM School of Management and a bachelor’s degree in Communication from the University of Montreal.
She has been teaching for 6 years at Laval University in business administration at the undergraduate and graduate levels and she supervises students in their final MBA activity. Nataly also gives MBA courses in Algeria to business leaders, and she has developed training for professionals on influence marketing for the Carré des affaires FSA ULaval-Banque Nationale. Involved in the community, she is co-president of the marketing division of the Administrative Sciences Association of Canada.
Recently, she is coordinator of the very first Center for Case Studies at the University of Sherbrooke. Furthermore, she has solid experience as a director of marketing communications in the damage insurance and financial services industry. Additionally, Nataly founded her digital marketing agency and planned the execution of influencer campaigns for various start-ups.
Sessions in which Nataly Levesque attends
Tuesday 13 May, 2025
Discussant/Discutant: Kendra Hart (Mount Royal University) Cobalt Mining in the Democratic Republic of the Congo – Everybody or Nobody to Blame?Author(s)/Auteur(s): Stany Chabikuli (Lazaridis School of Business & Economics) & Prescott Ensign (Lazaridis School of Business & Economics) The Brand That Cares: Lawsuits, Ethics, and a Panera Bread IPOAuthor(s)/Auteur(s): Emma Grierson (Lazar...
Wednesday 14 May, 2025
Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...
Chair: Golam AurupGreen Marketing and Cognitive Biases in India's Sustainable ConsumptionAuthor(s)/Auteur(s): Salman Kimiagari (Thompson Rivers University) Advertising in A Non-English Common Language: A Study on the South Asians in CanadaAuthor(s)/Auteur(s): Golam Aurup (Cape Breton University) Social media monitoring and customer satisfaction in the Canadian financial and healthcare service sec...
Chair: Adam NguyenRelational Exchange as Science and Art: Interorganizational Favor Exchange SkillsAuthor(s)/Auteur(s): Adam Nguyen (Siena College) When Fair Pricing Matters: Moderating Influence of Magnitude of Price DisadvantageAuthor(s)/Auteur(s): Adam Nguyen (Siena College) & Soyoung Joo (Siena College) Unlocking the Future of Shopping: Understanding the Key Drivers of Voice Commerce (V-C...
Friday 16 May, 2025
Saturday 17 May, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...
Eric Dolansky, Editor-in-chief of the Case Research Journal (NACRA). Associate Professor of Marketing.The North American Case Research Association (NACRA); Goodman School of Business, Brock University The teaching case research domain has become increasingly diverse, with various case study types and publication outlets. This raises a question of what counts as quality and impact in the scholarship of teaching cases. For instance, while short cases can be more manage...
As generative artificial intelligence (AI) has continued to reach new heights, discussions around the impact to academic integrity has garnered renewed attention. Faculty often have varying views on how generative AI has impacted academic integrity and what should be done about it. Similarly, students attitudes around academic integrity have also shifted from one where it is prohibited to one where the consequences or implications are not viewed as being severe. The symposium will invite part...
Please join us for an evening social including food and beverages to welcome you to ASAC 2025!
Sunday 18 May, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Chair/Président: Renato Chaves (Universite Laval Faculte des Sciences de l'Administration)Moderator/Modérateur: Elena Obukhova (McGill University) & David Deephouse (University of Alberta) Navigating the Digital Shift: Insights into Employee Knowledge GrowthAuthor(s)/Auteur(s): Sana Mumtaz (University of Niagara Falls Canada) From Idea to Insight: Mastering the Art of C...
Chair: David Dobson, Divisional Executive Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay McShane (Carle...
Chair: Robert Opoku, Divisional Executive Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable ConsumptionAuthor(s)/Auteur(s): Nazanin Khaksari (University of Manitoba)The Disposal Frequency Effect: Number of Disposals Impacts Environmental BehaviorAuthor(s)/Auteur(s): Md. Zillur Rahman Siddique (Wilfrid Laurier University) & Hae Joo Kim (Wilfrid Laurier University)Effect of Stimulus Payments...
Chair: Zakia El YamaniLe pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval)Identité Entrepreneuriale et Autonomisation des Femmes dans le Marketing de Réseau : Une Analyse du Contexte MarocainAuthor(s)/Auteur(s): ZAKIA EL YAMANI (Laurentian University)“...
All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.
Generously sponsored by the Dalhousie University, Faculty of Management, please join us for the Spark Tank Pitch Competition! At this competition, authors selected for their excellent work will present their research projects in just a few minutes! Give your opinion and vote for the best paper and the best student who will each get a scholarship!
Come have a look at our best work-in-progress, network with fellow academics following the Pitch competition!
Monday 19 May, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University)Another Shade of Green: Utilitarian Value Messages in Green Product PromotionAuthor(s)/Auteur(s): Luming Wang (University of Manitoba)Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ...
Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...