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Phaedra Burke

Faculty
Kwantlen Polytechnic University
Melville School of Business
1

Sessions in which Phaedra Burke attends

Saturday 17 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:30 AM
8:30 AM - 9:45 AM | 1 hour 15 minutes
case studies

Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...

9:45 AM
9:45 AM - 10:15 AM | 30 minutes
10:15 AM
10:15 AM - 11:30 AM | 1 hour 15 minutes
case studiesDivisional speaker

Eric Dolansky, Editor-in-chief of the Case Research Journal (NACRA). Associate Professor of Marketing.The North American Case Research Association (NACRA); Goodman School of Business, Brock University The teaching case research domain has become increasingly diverse, with various case study types and publication outlets. This raises a question of what counts as quality and impact in the scholarship of teaching cases. For instance, while short cases can be more manage...

Dr. Eric Dolansky

Keynote speaker
11:30 AM
11:30 AM - 1:00 PM | 1 hour 30 minutes

1:00 PM
1:00 PM - 2:15 PM | 1 hour 15 minutes
Conference wideCJAS

Special issue editors will share their vision and ideas about this special issue featured in the Canadian Journal of Administrative Sciences. The core of this special issue is to move the conversation to strength-based studies. The Canadian Journal of Administrative Sciences is listed in the Web of Science and is also part of the Academic Journal Guide 2024.Presenters: Fernando Angulo-Ruiz; Leo-Paul Dana; Emily Salmon; and Robert And...

2:15 PM
2:15 PM - 2:30 PM | 15 minutes
2:30 PM
2:30 PM - 3:45 PM | 1 hour 15 minutes
OSorganizational studiesPDWHYBRIDVIRTUAL

Extended AbstractAt last year’s daylong ASAC colloquium on Indigenous research, Teddy Carter (Michel) explicated the nature and importance of self-location as an Indigenous research practice. Self-location has parallels in other disciplines and research traditions, especially critical and feminist traditions. Terms include (self-) position, (self-) positionality, and (research) standpoint. Common a...

4:00 PM
4:00 PM - 5:15 PM | 1 hour 15 minutes
MEDmanagement educationPDWProfessional development workshopConference wide

Facilitators: Kristene Coller, Aidan Colle and Sonja Johnston As generative artificial intelligence (AI) has continued to reach new heights, discussions around the impact to academic integrity has garnered renewed attention. Faculty often have varying views on how generative AI has impacted academic integrity and what should be ...

Sunday 18 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
10:00 AM
10:00 AM - 11:15 AM | 1 hour 15 minutes
SRsocial responsibility

Chair/Président: Sadia Jahanzeb (Brock University) Bringing all Organizational Forms Together in a Marriage of Measurement: Stakeholder Theory’s Runway Extension for Saving the PlanetAuthor(s)/Auteur(s): Cheryl Gladu (Thompson Rivers University), Peace Jilani (Thompson Rivers University), Jiijun Gao (Thompson Rivers University) & Bruce Martin (Thompson Rivers University)The Process of Defining Value: The Becoming of a Socially ...

11:15 AM
11:15 AM - 11:30 AM | 15 minutes
11:30 AM
11:30 AM - 12:45 PM | 1 hour 15 minutes
OBorganizational behaviour

Chair/Président: Michael Roberts (Mount Royal University)  Career adaptability in relation to psychological well-being: A self-determination perspectiveAuthor(s)/Auteur(s): Tasnuva Chaudhury (Carleton University), Yu Han (University of Regina), Greg Sears (Carleton University) & Eddy Ng (Queen's University) Dual Desires: The Relational Influence of Calling on Career Dedication and Engagement in DCCs

12:45 PM
12:45 PM - 2:15 PM | 1 hour 30 minutes
Conference wide

All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.     

Sponsored by:
4:30 PM
4:30 PM - 5:30 PM | 1 hour

Come have a look at our best work-in-progress, network with fellow academics following the Pitch competition!

6:00 PM
6:00 PM - 8:00 PM | 2 hours

Details:Date: Sunday, May 18, 2025Time: 6:00 PM – 8:00 PM ESTLocation: Proof Kitchen & LoungeAddress: 110 Erb St. W, Waterloo, ON N2L 1T5Website: https://proofwaterloo.com/

Monday 19 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:30 AM
8:30 AM - 9:45 AM | 1 hour 15 minutes
MRKmarketing

Chair: David Dobson Advancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University) Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ActionsAuthor(s)/Auteur(s): MEHMET YANIT (University Canada West), Qi Zhang (Groupe ESC Dijon Bourgogne) & Fang...

9:45 AM
9:45 AM - 10:00 AM | 15 minutes
10:00 AM
10:00 AM - 11:15 AM | 1 hour 15 minutes
marketingMRK

Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...

11:15 AM
11:15 AM - 11:30 AM | 15 minutes
11:30 AM
11:30 AM - 12:45 PM | 1 hour 15 minutes
Divisional speakeraccountingACCsocial responsibilitySRHYBRIDhybrid sessionVIRTUAL

Guest Speaker: Leanne Keddie (Carleton University)Chair/Président: Eve Lamargot (Wilfrid Laurier University) & Julie Bernard (University of Waterloo Faculty of Environment) Coordinated by the Accounting and Social Responsibility divisions

Dr Leanne Keddie

Keynote speaker
1:15 PM
1:15 PM - 2:45 PM | 1 hour 30 minutes
Conference wideHYBRIDVIRTUAL

As members of our association, you are all invited to a short presentation on last year's realisations and future developments for ASAC. Participants will be asked to vote for the new board member's open positions and other decisions as needed. NEW! :We have decided to make the AGM available to virtual participants! Thank you for your patience as we set up the AGM and start once we have enough attend...

2:15 PM
2:15 PM - 3:30 PM | 1 hour 15 minutes
MRKmarketing

Chair: Robert Opoku  Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Amma...

3:30 PM
3:30 PM - 3:45 PM | 15 minutes
3:45 PM
3:45 PM - 5:00 PM | 1 hour 15 minutes
marketingMRKDivisional meeting