Brian Lane
Sessions in which Brian Lane attends
Saturday 17 May, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Eric Dolansky, Editor-in-chief of the Case Research Journal (NACRA). Associate Professor of Marketing.The North American Case Research Association (NACRA); Goodman School of Business, Brock University The teaching case research domain has become increasingly diverse, with various case study types and publication outlets. This raises a question of what counts as quality and impact in the scholarship of teaching cases. For instance, while short cases can be more manage...
Discussant/Discutant: Fatih Yegul (Conestoga College Institute of Technology and Advanced Learning) The “Bambuda Lodge”: The Business Model and the Expansion PlanAuthor(s)/Auteur(s): Mark Fuller & Stefan Litz (Saint Francis Xavier University)CN R...