Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...

This workshop is designed to provide training to academic scholars and graduate students in preparing grant proposals. Securing research funding is becoming competitive, thus the ability to craft compelling and strategic grant proposals is critical for scholars and graduate students to implement and advance their research programs. This workshop offers a comprehensive agenda covering essential elements of successful grant writi...

Learn from top researchers, instructors, and industry liaisons about innovation, entrepreneurship, startups, non-academic career opportunities, research career in industry, etc. 

Please join us for an evening social including food and beverages to welcome you to ASAC 2025!  Thank you to our sponsors:  University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation 

Sponsored by:

Chair/Président: Bruce Martin Recognizing Greenwashing is Easy – Can Consumers Identify Greenwashing if They Think So?Author(s)/Auteur(s): Sabine Weber (Seneca Polytechnic) & Olaf Weber (York University)Légitimité des initiatives environnementales affectant l’investissement en immobilier : l’influence des acteurs impliqués dans leur créationAuthor(s)/Auteur(s): Sylla Maldini (Universite du Quebec a Montreal) & Andrée De ...

Chair/Président: Sadia Jahanzeb (Brock University) Bringing all Organizational Forms Together in a Marriage of Measurement: Stakeholder Theory’s Runway Extension for Saving the PlanetAuthor(s)/Auteur(s): Cheryl Gladu (Thompson Rivers University), Peace Jilani (Thompson Rivers University), Jiijun Gao (Thompson Rivers University) & Bruce Martin (Thompson Rivers University)The Process of Defining Value: The Becoming of a Socially ...

Charlene Zietsma is a highly accomplished and renowned Canadian organizational researcher. She is the Max McGraw Professor of Sustainable Enterprise at SEAS and at the Ross School of Business. She previously held appointments at Pennsylvania State University, York University (Toronto), Western University and the University of Victoria. She is an International Research Fellow of the Oxford University Centre for Corporate Reputation and earned her doctorate at the University of British Columbia...

Chair/Président: Sabine Weber  Agents of Corporate Purpose: The Role of Employees in Purpose-Driven FirmsAuthor(s)/Auteur(s): Asfiya Taji (The University of British Columbia Okanagan), Sarah Wilner (Wilfrid Laurier University) & Eric Li (The University of British Columbia Okanagan)Sustainable Design: Mapping the Field & Evolution ForwardAuthor(s)/Auteur...

Chair/Président: Olaf Weber (York University) How Personal Values and Marginalized Status Shape Ethical Intentions in Business StudentsAuthor(s)/Auteur(s): Tess Ogunjinmi (University of Windsor Odette School of Business), Kemi Anazodo (University of Windsor Odette School of Business), Yanhong Li (University of Windsor Odette School of Business) & George Lan (University of Windsor)Knowledge Self-Enhancement and Knowledge Self-Presen...

Chair: Robert Opoku  Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Amma...