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Arash Nematollahi

PhD Candidate
University of Guelph
Marketing and Consumer Studies
2

Sessions in which Arash Nematollahi attends

Saturday 17 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
7:30 AM
7:30 AM - 8:30 AM | 1 hour

Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.

8:30 AM
8:30 AM - 9:45 AM | 1 hour 15 minutes
case studies

Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...

10:15 AM
10:15 AM - 11:30 AM | 1 hour 15 minutes
Conference wideCJAS

This session offers practical guidance for reviewing academic papers for conferences and journals. Participants will learn how to structure constructive reviews, apply evaluation criteria effectively, and balance critical rigor with developmental feedback. We will also discuss the responsibilities and ethics of peer review, the differences between conference and journal reviewing, and how serving as a reviewer can strengthen yo...

11:30 AM
11:30 AM - 1:00 PM | 1 hour 30 minutes

1:00 PM
1:00 PM - 2:15 PM | 1 hour 15 minutes
case studies

Discussant/Discutant: Nicole HaggertyAlla PerogiesAuthor(s)/Auteur(s): Alexander Miller (Huron University College)Trash Or Treasure? Clothing Waste Management Strategy of The Mennonite Central Committee (MCC) Centre Thrift ShopAuthor(s)/Auteur(s): Stefania Pizzirani (University of the Fraser Valley) & Saeed Rahman (University of the Fraser Valley)Troubled Monk Brewery: Staying on Tap in the Midst of BoomAuthor(s)/Auteu...

2:30 PM
2:30 PM - 3:45 PM | 1 hour 15 minutes
Professional development workshopPDWOBorganizational behaviourConference wide

This PDW is open to all participants Organized byDr. Jody-lynn RebekDr. Kira CooperOrganizations need leaders who foster environments where individuals and teams thrive. Nhat Hanh said: "When you plant lettuce, if it does no...

4:00 PM
4:00 PM - 5:15 PM | 1 hour 15 minutes
MEDmanagement educationPDWProfessional development workshopConference wide

Facilitators: Kristene Coller, Aidan Colle and Sonja Johnston As generative artificial intelligence (AI) has continued to reach new heights, discussions around the impact to academic integrity has garnered renewed attention. Faculty often have varying views on how generative AI has impacted academic integrity and what should be ...

5:30 PM
5:30 PM - 7:30 PM | 2 hours

Please join us for an evening social including food and beverages to welcome you to ASAC 2025!  Thank you to our sponsors:  University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation 

Sponsored by:

Sunday 18 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
7:30 AM
7:30 AM - 8:30 AM | 1 hour

Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.

8:30 AM
8:30 AM - 9:45 AM | 1 hour 15 minutes
MRKmarketing

Chair: David Dobson, Divisional Executive  Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay M...

10:00 AM
10:00 AM - 11:15 AM | 1 hour 15 minutes
MRKmarketing

Chair: Robert Opoku, Divisional Executive Danger Ahead! How Canadians Respond to Information About the Risks of Eating MeatAuthor(s)/Auteur(s): Rebecca Pottage (University of Waterloo), Jennifer Lynes (University of Waterloo), Sadaf Mollaei (University of Guelph) Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable C...

11:30 AM
11:30 AM - 12:45 PM | 1 hour 15 minutes
MRKmarketing

Chair: Zakia El Yamani  Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval)  A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and ImplicationsAuthor(s)/Auteur(s): Ebr...

12:45 PM
12:45 PM - 2:15 PM | 1 hour 30 minutes
Conference wide

All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.     

Sponsored by:
2:15 PM
2:15 PM - 4:30 PM | 2 hours 15 minutes
Conference wide

Generously sponsored by the Dalhousie University, Faculty of Management, please join us for the Spark Tank Pitch Competition where authors selected for their excellent work will present their research projects in just a few minutes. Find all the details: presentation criteria, contestants topics and...

4:30 PM
4:30 PM - 5:30 PM | 1 hour

Come have a look at our best work-in-progress, network with fellow academics following the Pitch competition!

6:00 PM
6:00 PM - 8:00 PM | 2 hours

Details:Date: Sunday, May 18, 2025Time: 6:00 PM – 8:00 PM ESTLocation: Proof Kitchen & LoungeAddress: 110 Erb St. W, Waterloo, ON N2L 1T5Website: https://proofwaterloo.com/