na xiao
Sessions in which na xiao attends
Wednesday 14 May, 2025
Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...
Chair: Golam Aurup The Impact of Decision Interruptions on Consumer Choices in Desirability-Feasibility Trade-offs.Author(s)/Auteur(s): Lydia Qianqian Li (School of Management, Shanghai University), Jiahao Wu (School of Management, Shanghai University), Na Xiao (Laurentian University), Xindi HA (School of Management, Shanghai University; China Textile and Apparel Ltd.) Adver...
Chair: Adam Nguyen Relational Exchange as Science and Art: Interorganizational Favor Exchange SkillsAuthor(s)/Auteur(s): Adam Nguyen (Siena College) Harnessing Emotional AI for Enhanced Customer Satisfaction in Complaint ResolutionAuthor(s)/Auteur(s): Vahideh Baradaran-Rafiee (University Canada West) & Mehdi Akhgari (University Canada West), & Hamed Aghakhani (Da...
Saturday 17 May, 2025
Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...
Eric Dolansky, Editor-in-chief of the Case Research Journal (NACRA). Associate Professor of Marketing.The North American Case Research Association (NACRA); Goodman School of Business, Brock University The teaching case research domain has become increasingly diverse, with various case study types and publication outlets. This raises a question of what counts as quality and impact in the scholarship of teaching cases. For instance, while short cases can be more manage...
This session provides academic career guidance, including seven steps to landing an academic job, and a chance to hear the experiences of two PhD candidates who have just landed tenure-track positions.
This session offers practical guidance for reviewing academic papers for conferences and journals. Participants will learn how to structure constructive reviews, apply evaluation criteria effectively, and balance critical rigor with developmental feedback. We will also discuss the responsibilities and ethics of peer review, the differences between conference and journal reviewing, and how serving as a reviewer can strengthen yo...
This workshop is designed to provide training to academic scholars and graduate students in preparing grant proposals. Securing research funding is becoming competitive, thus the ability to craft compelling and strategic grant proposals is critical for scholars and graduate students to implement and advance their research programs. This workshop offers a comprehensive agenda covering essential elements of successful grant writi...
This discussion will address topics such as fundamentals of university teaching skills, inclusive classroom, learning opportunities as a TA/Instructor, AI as an educator, incorporating PRME/SDGs in your course curriculum, etc.
Learn from top researchers, instructors, and industry liaisons about innovation, entrepreneurship, startups, non-academic career opportunities, research career in industry, etc.
Sunday 18 May, 2025
Chair: David Dobson, Divisional Executive Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay M...
Chair: Robert Opoku, Divisional Executive Danger Ahead! How Canadians Respond to Information About the Risks of Eating MeatAuthor(s)/Auteur(s): Rebecca Pottage (University of Waterloo), Jennifer Lynes (University of Waterloo), Sadaf Mollaei (University of Guelph) Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable C...
Chair: Zakia El Yamani Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval) A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and ImplicationsAuthor(s)/Auteur(s): Ebr...
Monday 19 May, 2025
Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University)Another Shade of Green: Utilitarian Value Messages in Green Product PromotionAuthor(s)/Auteur(s): Luming Wang (University of Manitoba)Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ...
Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...
Chair: Qian Deng Security and Flexibility in Market Offerings: A Golden QuadrantAuthor(s)/Auteur(s): Christopher Cannon (University of Hawaiʻi at Mānoa), Sharlene He (University of Waterloo), Xiaomeng Fan (ShanghaiTech University), Jessica Gamlin (University of Oregon), Rebecca Krause-Galoni (University of Iowa), and Chelsea Galoni (University of Iowa)
Chair: Robert Opoku Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Amma...