CASE 2 - Full Cases [Marketing & Entrepreneurship]

What:

Plenary Session

When:

8:30 AM, Saturday 17 May 2025 (1 hour 15 minutes)

Breaks:

Coffee break 09:45 AM to 10:15 AM (30 minutes)

Where:

University of Waterloo - 2107 School of Accounting and Finance

Theme:

case studies

Discussant/Discutant: Eric Dolansky (Brock University)

Neighbourhood Entrepreneurship: The Story of the Fernwood Collective

Author(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)

Walker Farms Inc.: Launching A2 Protein Milk

Author(s)/Auteur(s): Colleen Sharen (Western University)

THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.

Author(s)/Auteur(s): Shabab Chowdhury (University of Windsor), Gerry Kerr (University of Windsor) & Francine Schlosser (University of Windsor)

Rivian’s Roadmap: Crafting a Brand in the Challenging EV Space

Author(s)/Auteur(s): Carol Adu-Bobile (University of Windsor), Peter Voyer (University of Windsor) & Francine Schlosser (University of Windsor)

Allow attendees to rate sessions with a "thumbs up" or "thumbs down".

Allow attendees to send feedback about sessions

Allows attendees to send short textual feedback to the organizer for a session. This is only sent to the organizer and not the speakers.

Enable list of attendees for sessions

When enabled, you can choose to display attendee lists for individual sessions. Only attendees who have chosen to share their profile will be listed.

Display the list of attendees for this session

Enable to display the attendee list on this session's detail page. This change applies only to this session.

Allow attendees to participate in a discussion thread for sessions

Changes here will affect all session detail pages unless otherwise noted