MRK virtual c

My Session Status

When:
1:45 PM, Wednesday 14 May 2025 (1 hour 15 minutes)
Where:
  Virtual session
The virtual room join links will be shown here a few minutes before the session start time.
The virtual room is expected to open at approximately 1:15 PM.
Themes:
VIRTUALMRKmarketing
Chair: Adam Nguyen

Relational Exchange as Science and Art: Interorganizational Favor Exchange Skills

Author(s)/Auteur(s): Adam Nguyen (Siena College)


 

When Fair Pricing Matters: Moderating Influence of Magnitude of Price Disadvantage

Author(s)/Auteur(s): Adam Nguyen (Siena College) & Soyoung Joo (Siena College)


 

Unlocking the Future of Shopping: Understanding the Key Drivers of Voice Commerce (V-Commerce) Adoption

Author(s)/Auteur(s): Vahideh Baradaran-Rafiee (University Canada West) & Mehdi Akhgari (University Canada West)


 

Exploring the Impact of Message Strategy on Customer Engagement: Insights from Contextual Characteristics

Author(s)/Auteur(s): Wootae Chun (University of Northern British Columbia), Kafui Monu (University of Northern British Columbia), Fan Jiang (University of Northern British Columbia) & Chengbo Fu (University of Northern BC)

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