MRK 1

My Session Status

When:
8:30 AM, Sunday 18 May 2025 (1 hour 15 minutes)
Breaks:
Coffee break   09:45 AM to 10:00 AM (15 minutes)
Where:
University of Waterloo - 373 Hagey Hall
Themes:
MRKmarketing
Chair: David Dobson, Divisional Executive

 

Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research Directions

Author(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)


AI Adoption in Healthcare: Understanding the Accountability Gap

Author(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay McShane (Carleton University Sprott School of Business), Samira Farivar (Carleton University Sprott School of Business) & Lavy Khoushinsky (Queen's University Smith School of Business)

 

A Systematic Review of Biometric Use in the Retail Environment

Author(s)/Auteur(s): Michaud-Kuszelewski, Nichole


Does the “Assistant” Heuristic Really Work? Analyzing the Effect of Perceived Hierarchy of AI through Assigned Job Titles on the Support for Conversational AIbased Services

Author(s)/Auteur(s): MEHMET YANIT (University Canada West)

David Dobson
Chair

My Session Status

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