MRK 3

When:

11:30 AM, Sunday 18 May 2025 (1 hour 15 minutes)

Where:

University of Waterloo - 373 Hagey Hall

Themes:

MRKmarketing

Chair: Zakia El Yamani

Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprises

Author(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval)

A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and Implications

Author(s)/Auteur(s): Ebrahim Mazaheri (Wilfrid Laurier University), Maryam Tofighi (California State University, Los Angeles)

Identité Entrepreneuriale et Autonomisation des Femmes dans le Marketing de Réseau : Une Analyse du Contexte Marocain

Author(s)/Auteur(s): ZAKIA EL YAMANI (Laurentian University)

“I’ve Done my Own Research”: How Do Consumers Negotiate the Marketplace of Expertise?

Author(s)/Auteur(s): Gabrielle Patry-Beaudoin (Universite de Sherbrooke) & Alex Baudet (Universite Laval Faculte des Sciences de l'Administration)

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