MRK 4

My Session Status

What:
Plenary Session
When:
8:30 AM, Monday 19 May 2025 (1 hour 15 minutes)
Breaks:
Coffee break   09:45 AM to 10:00 AM (15 minutes)
Where:
University of Waterloo - 2104 School of Accounting and Finance
Themes:
MRKmarketing
Chair: David Dobson

Advancing a Theory of Consumer Catharsis: Investigating the Healing Power of Consumption

Author(s)/Auteur(s): Teagan Dubé (Carleton University)


Another Shade of Green: Utilitarian Value Messages in Green Product Promotion

Author(s)/Auteur(s): Luming Wang (University of Manitoba)


Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief Actions

Author(s)/Auteur(s): MEHMET YANIT (University Canada West), Qi Zhang (Groupe ESC Dijon Bourgogne) & Fang Wan (University of Manitoba Asper School of Business Department of Marketing)


Understanding Compulsive Exercise Through Perceived Consequences

Author(s)/Auteur(s): Hannah Walker (University of Saskatchewan Edwards School of Business) & Monica SÂRGHIE POPA (University of Saskatchewan Edwards School of Business)

 

My Session Status

Send Feedback

Session detail
Allows attendees to send short textual feedback to the organizer for a session. This is only sent to the organizer and not the speakers.
When enabled, you can choose to display attendee lists for individual sessions. Only attendees who have chosen to share their profile will be listed.
Enable to display the attendee list on this session's detail page. This change applies only to this session.

Changes here will affect all session detail pages unless otherwise noted