MRK 5

My Session Status

What:
Plenary Session
When:
10:00 AM, Monday 19 May 2025 (1 hour 15 minutes)
Breaks:
Coffee break   11:15 AM to 11:30 AM (15 minutes)
Where:
University of Waterloo - 2104 School of Accounting and Finance
Themes:
marketingMRK
Chair Nataly Levesque

The Engagement of Followers with SMIs: Exploring the Determining Factors

Author(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique)


 

Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital Age

Author(s)/Auteur(s): Nataly Levesque (Universite Laval)


 

Anthropomorphism of Virtual Influencers: A Congruence Analysis

Author(s)/Auteur(s): Yijia Cao (Wilfrid Laurier University), Yongheng (Angus) Yao (Wilfrid Laurier University) & Fang Wang (Wilfrid Laurier University)


 

The Expression of Gratitude as a Service Recovery Technique

Author(s)/Auteur(s): Katelynn Carter-Rogers (St. Francis Xavier University)

My Session Status

Send Feedback

Session detail
Allows attendees to send short textual feedback to the organizer for a session. This is only sent to the organizer and not the speakers.
When enabled, you can choose to display attendee lists for individual sessions. Only attendees who have chosen to share their profile will be listed.
Enable to display the attendee list on this session's detail page. This change applies only to this session.

Changes here will affect all session detail pages unless otherwise noted