MRK 6

My Session Status

What:
Plenary Session
When:
11:30 AM, Monday 19 May 2025 (1 hour 15 minutes)
Where:
University of Waterloo - 2104 School of Accounting and Finance (SAF) Hagey Hall
Themes:
marketingMRK
Chair: Qian Deng
 

 

 

Security and Flexibility in Market Offerings: A Golden Quadrant

Author(s)/Auteur(s): Christopher Cannon (University of Hawaiʻi at Mānoa), Sharlene He (University of Waterloo), Xiaomeng Fan (ShanghaiTech University), Jessica Gamlin (University of Oregon), Rebecca Krause-Galoni (University of Iowa), and Chelsea Galoni (University of Iowa)


 

Cannabis Culture Online: Analyzing Public Perspectives and Consumer Engagement on Social Media

Author(s)/Auteur(s): Qian (Claire) Deng (MacEwan University) & Lun Li (MacEwan University)


 

AI Solutions for Social Media Addiction: Mitigating Digital Overuse work-in-progress--Student submission

Author(s)/Auteur(s): Iman Goodarzi (Concordia University), Hamid Shirdastian (Bishop's University), Michel Laroche (Concordia University) & Michele Paulin (Concordia University)


 

Overestimated Value to Others Drives the Social Sharing of Emotional Word-of-Mouth

Author(s)/Auteur(s): Fengshu Xie (McGill University), Bruce Doré (McGill University) & Laurette Dubé (McGill University)

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