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Claire (Qian) Deng

Assistant Professor
MacEwan University
School of Business
3

Sessions in which Claire (Qian) Deng attends

Saturday 1 June, 2024

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
13:00
13:00 - 14:15 | 1 hour 15 minutes
AwardsmarketingMRK

Chair/Président: Tim Derksen (University of Alberta)  Would You Like to Tip? How the Simple Ask Changes Consumer PerceptionsAuthor(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE “Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiven...

14:30
14:30 - 15:45 | 1 hour 15 minutes
MRKmarketing

Chair/Président: Robert Opoku (Red Deer Polytechnic) Unveiling the Concept of 'Healing Organizations': Marketing Insights from a Social Business in the Circular EconomyAuthor(s)/ Auteur(s): Yanan Wang (Bishop’s University), Jonathan Deschenes (HEC Montréal), Eve Paquette ( HEC Montréal) I Want to Buy Love. Please, Don’t Be a Robot!Author(s)/Auteur(s): Ami...

17:30
17:30 - 19:00 | 1 hour 30 minutes
Conference wide

Meet us in the Agora and enjoy some delicious foods and drinks, enjoy the view of Montreal on the adjacent terasse and mingle with all ASAC participants!

Sunday 2 June, 2024

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
9:00
9:00 - 10:15 | 1 hour 15 minutes
MRKmarketing

Chair/Président: Olya Bryksina (The University of Winnipeg)  Partitioning the Patricians and Plebeians: How Fan Practices Structure Collective HierarchyAuthor(s)/Auteur(s): Grayson Francoeur (University of Saskatchewan), Marjorie Delbaere (University of Saskatchewan) & Adam Slobodzian (University of Saskatchewan) Brand Activism: Helping or Harming the 2SLGBTQ+ Community?Author(s)/Auteur(s): Eri...

10:30
10:30 - 11:45 | 1 hour 15 minutes
AwardsmarketingMRK

Chair/Président: Golam Aurup (Cape Breton University)  Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on LoyaltyAuthor(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal) Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Me...

13:00
13:00 - 14:15 | 1 hour 15 minutes
MRKmarketing

Chair/Président: Martin Savard  Blockchain as a Remedy for Privacy ConcernsAuthor(s)/Auteur(s): Nazanin Khaksari (University of Manitoba) Factors influencing the adoption of a mobile self-checkout application in a brick-and-mortar fashion retail storeAuthor(s)/Auteur(s): Daubrey Melissa Audrey Yarabe (Universite du Quebec a Montreal), Benoît Bourguignon (Universite du Quebec a Montreal), Sandrine P...

16:00
16:00 - 17:15 | 1 hour 15 minutes
MRKmarketing

Chair/Président: Narmin Tartila Banu (Carleton University Sprott School of Business)  Transparency Triumphs in Parasocial Relationships: Decoding How Sponsorship Disclosure Affects Influencer Marketing OutcomesAuthor(s)/Auteur(s): Qian (Claire) Deng (MacEwan University), Albena Pergelova (MacEwan University) & Alysha Hachey (University of Hawai'i at Manoa) Effet des recommandations des influenceurs d’Instagram ...

17:00
17:00 - 23:00 | 6 hours

At ASAC 2024, Sunday, June 2 is the designated social evening for divisional members to connect and socialize on their own free time. Some divisional teams may plan group activities or socials. We have asked them to share any plans they've made

Monday 3 June, 2024

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
9:00
9:00 - 10:15 | 1 hour 15 minutes
MRKmarketing

Chair/Président: Pierre Genest (Universite du Quebec a Trois-Rivieres)  An Exploration of Consumer Acceptance of Novel-Use Upcycled FoodsAuthor(s)/Auteur(s): Lei Li (Carleton University), Yalda Fadaeiresketi (Carleton University), Irene Lu (Carleton University) & Ernest Kwan (Carleton University) Perceptions de l'alimentation durable des consommateurs français : une exploration des indicateurs et des dét...

10:30
10:30 - 11:45 | 1 hour 15 minutes
Divisional meetingmarketingMRK

Divisional ChairJean-Michel Latulippejean-michel.latulippe.1@ulaval.caDivisional Co-EditorRobert Opokurobert.opoku@rdpolytech.caDivisional Co-EditorDavid DobsonDavid.Dobson@ufv.caProgram CoordinatorUyen Uyen Banhuyenuyen201@gmail.com

12:00
12:00 - 13:00 | 1 hour
AwardsConference wide

Join us for a special lunchtime event where we will be handing out awards to our distinguished presenters! 

Saturday 17 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
13:00
13:00 - 14:15 | 1 hour 15 minutes
PDWProfessional development workshopConference wideentrepreneurship family businessENTHYBRIDVIRTUAL

This workshop is designed to provide training to academic scholars and graduate students in preparing grant proposals. Securing research funding is becoming competitive, thus the ability to craft compelling and strategic grant proposals is critical for scholars and graduate students to implement and advance their research programs. This workshop offers a comprehensive agenda covering essential elements of successful grant writi...

16:00
16:00 - 17:15 | 1 hour 15 minutes
MEDmanagement educationPDWProfessional development workshopConference wide

Facilitators: Kristene Coller, Aidan Colle and Sonja Johnston As generative artificial intelligence (AI) has continued to reach new heights, discussions around the impact to academic integrity has garnered renewed attention. Faculty often have varying views on how generative AI has impacted academic integrity and what should be ...

17:30
17:30 - 19:30 | 2 hours

Please join us for an evening social including food and beverages to welcome you to ASAC 2025!  Thank you to our sponsors:  University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation 

Sponsored by:

Sunday 18 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:30
8:30 - 9:45 | 1 hour 15 minutes
MRKmarketing

Chair: David Dobson, Divisional Executive  Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay M...

10:00
10:00 - 11:15 | 1 hour 15 minutes
MRKmarketing

Chair: Robert Opoku, Divisional Executive Danger Ahead! How Canadians Respond to Information About the Risks of Eating MeatAuthor(s)/Auteur(s): Rebecca Pottage (University of Waterloo), Jennifer Lynes (University of Waterloo), Sadaf Mollaei (University of Guelph) Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable C...

11:30
11:30 - 12:45 | 1 hour 15 minutes
MRKmarketing

Chair: Zakia El Yamani  Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval)  A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and ImplicationsAuthor(s)/Auteur(s): Ebr...

12:45
12:45 - 14:15 | 1 hour 30 minutes
Conference wide

All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.     

Sponsored by:
14:15
14:15 - 16:30 | 2 hours 15 minutes
Conference wide

Generously sponsored by the Dalhousie University, Faculty of Management, please join us for the Spark Tank Pitch Competition where authors selected for their excellent work will present their research projects in just a few minutes. Find all the details: presentation criteria, contestants topics and...

Monday 19 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:30
8:30 - 9:45 | 1 hour 15 minutes
MRKmarketing

Chair: David Dobson Advancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University) Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ActionsAuthor(s)/Auteur(s): MEHMET YANIT (University Canada West), Qi Zhang (Groupe ESC Dijon Bourgogne) & Fang...

10:00
10:00 - 11:15 | 1 hour 15 minutes
marketingMRK

Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...

11:30
11:30 - 12:45 | 1 hour 15 minutes
marketingMRK

Chair: Qian Deng   Security and Flexibility in Market Offerings: A Golden QuadrantAuthor(s)/Auteur(s): Christopher Cannon (University of Hawaiʻi at Mānoa), Sharlene He (University of Waterloo), Xiaomeng Fan (ShanghaiTech University), Jessica Gamlin (University of Oregon), Rebecca Krause-Galoni (University of Iowa), and Chelsea Galoni (University of Iowa) 

13:15
13:15 - 14:45 | 1 hour 30 minutes
Conference wideHYBRIDVIRTUAL

As members of our association, you are all invited to a short presentation on last year's realisations and future developments for ASAC. Participants will be asked to vote for the new board member's open positions and other decisions as needed. NEW! :We have decided to make the AGM available to virtual participants! Thank you for your patience as we set up the AGM and start once we have enough attend...