
Dr. Eric Dolansky
Dr. Eric Dolansky joined the Goodman School of Business in 2008. He received his PhD and MBA from Richard Ivey Business School at the Western University, and his BA from Ryerson University. He teaches marketing communications, marketing strategy, and general business courses at Goodman, the Ivey School of Business at Western University, and the Schulich School of Business at York University.
At Goodman, he has served as a member of the AACSB Assurance of Learning Committee, and the Tenure and Promotions Appeals Committee.
Eric was a faculty advisor for the JDCC Markting Team, John Molson International Case Competition, and Goodman DECA, as well as a judge for the Dobson Case Competition, the PepsiCo Case Competition, and the Nicol Business Plan Competition.
Sessions in which Dr. Eric Dolansky participates
Tuesday 28 May, 2024
An opportunity to connect 1-on-1 with Dr. Eric Dolansky to discuss...
An opportunity to connect 1-on-1 with Dr. Eric Dolansky to discuss...
Presentation Title: The Truth About Fiction – Writing, Using, and Defending Fictional Cases Abstract: One thing that anyone new to case research learns is that to do this research right, the cases must be built only on facts. This is an important rule and should always be followed for high-quality cases intended for public...
An opportunity to connect 1-on-1 with Dr. Eric Dolansky to discuss...
An opportunity to connect 1-on-1 with Dr. Eric Dolansky to discuss...
Saturday 17 May, 2025
Eric Dolansky, Editor-in-chief of the Case Research Journal (NACRA). Associate Professor of Marketing.The North American Case Research Association (NACRA); Goodman School of Business, Brock University The teaching case research domain has become increasingly diverse, with various case study types and publication outlets. This raises a question of what counts as quality and impact in the scholarship of teaching cases. For instance, while short cases can be more manage...