CASE 2 - Full Cases [Marketing & Entrepreneurship]
My Session Status
What:
Plenary Session
When:
8:30, Saturday 17 May 2025
(1 hour 15 minutes)
Breaks:
Coffee break 09:45 AM to 10:15 AM (30 minutes)
Where:
University of Waterloo
- 2107 School of Accounting and Finance
Theme:
case studies
Discussant/Discutant: Eric Dolansky (Brock University)
Neighbourhood Entrepreneurship: The Story of the Fernwood Collective
Author(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)
Walker Farms Inc.: Launching A2 Protein Milk
Author(s)/Auteur(s): Colleen Sharen (Western University)
THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.
Author(s)/Auteur(s): Shabab Chowdhury (University of Windsor), Gerry Kerr (University of Windsor) & Francine Schlosser (University of Windsor)
Rivian’s Roadmap: Crafting a Brand in the Challenging EV Space
Author(s)/Auteur(s): Carol Adu-Bobile (University of Windsor), Peter Voyer (University of Windsor) & Francine Schlosser (University of Windsor)