MRK 6
My Session Status
What:
Plenary Session
When:
11:30, Monday 19 May 2025
(1 hour 15 minutes)
Where:
University of Waterloo
- 2104 School of Accounting and Finance
Themes:
marketingMRK
Chair: Qian Deng
Cannabis Culture Online: Analyzing Public Perspectives and Consumer Engagement on Social Media
Author(s)/Auteur(s): Qian (Claire) Deng (MacEwan University) & Lun Li (MacEwan University)
AI Solutions for Social Media Addiction: Mitigating Digital Overuse work-in-progress--Student submission
Author(s)/Auteur(s): Iman Goodarzi (Concordia University), Hamid Shirdastian (Bishop's University), Michel Laroche (Concordia University) & Michele Paulin (Concordia University)
Overestimated Value to Others Drives the Social Sharing of Emotional Word-of-Mouth
Author(s)/Auteur(s): Fengshu Xie (McGill University), Bruce Doré (McGill University) & Laurette Dubé (McGill University)