Kaushik is a PhD Candidate in Marketing with a strong foundation in quantitative research methods, behavioral studies, and focuses on bridging consumer behavior and firm decision-making. His research interests span multichannel retailing, social media marketing, misinformation, generative AI, and public policy. He has presented his research work in prestigious marketing conferences such as American Marketing Conference (AMA). Passionate about understanding the evolving landscape of marketing, Kaushik has taught various courses, including consumer behavior, marketing fundamentals, and digital marketing. In recent years, he has developed a growing interest in consumer neuroscience and generative AI, with plans to pursue further research and teach these emerging fields in the future. Outside of work, Kaushik enjoys reading books, traveling, and watching a lot of sports.