MRK 1: Marketing and technologies: Drivers and applications
My Session Status
What:
When:
13:00, sábado 3 jun 2023
(1 hour 15 minutos)
Where:
Ted Rogers School of Management
- 1-073: Thomson Rivers University room
Themes:
Divisional sessionmarketing
Chair/Président: Nataly Levesque (Laval University)
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Identifying the Drivers of Review Generation in Business-to-Business e-Commerce
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Phénomènes parasociaux et expatriation: le rôle des influenceurs dans l’adaptation culturelle.
Author(s)/Auteur(s): Geneviève Morin (École nationale d'administration publique) & Nataly Levesque (Laval University)