Chair/Président:Stéphane Goyette (Université de Sherbrooke)

Différences Transnationales dans la Perception du « Made in China » : La Perception des Consommateurs Internationaux

Author(s)/Auteur(s): Imelda Da Silva (FSA), Alexis Abodohoui (Université de Parakou) & Zhan Su (FSA)

The Effect of Sellers 'Perception of Citizens' Citizenship Behaviors on the Seller's Performance: A Sellers of Home Appliance Stores

Author(s)/Auteur(s): Salman Kimiagari (Thompson Rivers University) & Neda Sharifi Asadi Malafe (Young Researchers and Elite Club, Sari Branch, Islamic Azad University, Sari, Mazandaran, Iran)

Materialism as Motivation to be Connected: Cross-Cultural Study of Consumers’ Materialism

Author(s)/Auteur(s): Wonkyong Beth Lee (Western University)

E-Commerce Localization to African Consumers: Canadian Multinational Enterprise (MNE) Perspective

Author(s)/Auteur(s): Wootae Chun (University of Northern British Columbia), Emmanuel Ogwal (University of Northern British Columbia) & Chansoo Park (Memorial University of Newfoundland)

Impact du Design Fonctionnel d'une Application Mobile Financière sur la Praticité et la Perception de Modification du Comportement d'Epargne des Utilisateurs

Author(s)/Auteur(s): Aurore Puig (UQAM), Sandrine Prom Tep (UQAM), Line Ricard (UQAM), Lova Rajaobelina (UQAM) & Manon Arcand (UQAM)