MRK 5
My Session Status
What:
Plenary Session
When:
10:00, lunes 19 may 2025
(1 hour 15 minutos)
Breaks:
Coffee break 11:15 AM to 11:30 AM (15 minutos)
Where:
University of Waterloo
- 2104 School of Accounting and Finance
Themes:
marketingMRK
Chair Nataly Levesque
The Engagement of Followers with SMIs: Exploring the Determining Factors
Author(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique)
Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital Age
Author(s)/Auteur(s): Nataly Levesque (Universite Laval)
Anthropomorphism of Virtual Influencers: A Congruence Analysis
Author(s)/Auteur(s): Yijia Cao (Wilfrid Laurier University), Yongheng (Angus) Yao (Wilfrid Laurier University) & Fang Wang (Wilfrid Laurier University)
The Expression of Gratitude as a Service Recovery Technique
Author(s)/Auteur(s): Katelynn Carter-Rogers (St. Francis Xavier University)