Marketing / Marketing (MRK)

Chair/Président: Mostafa Torabi (Brandon University Faculty of Arts)

Does money bring stress or happiness? The Effects of Ownership and Form of Money on Negative Emotions

Author(s)/Auteur(s): Vahideh Baradaran-Rafiee (University Canada West), Mehdi Akhgari (University Canada West) & Hamed Aghakhani (Dalhousie University)

Exploring the Impact on Consumer Wellbeing due to Changing Internet Usage

Author(s)/Auteur(s): Shravya Pandey (St. Joseph's Institute of Management) & Anup Krishnamurthy (St. Joseph's Institute of Management)

How Blockchain-based Loyalty Programs Can Engage Customers More?

Author(s)/Auteur(s): Nazanin Khaksari (University of Manitoba)

Applications of social media monitoring to improve customer satisfaction

Author(s)/Auteur(s): Mostafa Torabi (Brandon University)