Robert Opoku
He/They
Robert has lived, taught, and developed Management and Marketing courses on four continents. His numerous travels have offered him the rare opportunity to explore and experience how business and marketing is conducted internationally. This international experience has also led Dr. Opoku to extensive consulting on multinational consumer goods and for petrochemical companies. Robert has also worked with well-known organizations like Unilever and Henkel. In Canada, Robert continues to provide strategy consulting, training and research as director of Fredma Business Services Inc.
Robert has a proven record of scholarship, academic inquiry and research. His research spans several areas of marketing and entrepreneurship, with a special focus on online branding and communication; culture and decision-making; consumer ethnocentrism; place and destination marketing; financial services marketing; gift-giving; as well as micro-foundation of entrepreneurial intentions in emerging economies. Robert has published his work in a number of international peer reviewed journals including Tourism Management, Journal of Business Research, Industrial Marketing Management, Management International Review, Habitat International, Journal of International Management, Resources Policy, Journal of Brand Management, and the Journal of Financial Services Marketing. His research has been presented at more than 15 conferences spanning four continents and he has received many awards for his scholarly activities.
Robert is an Associate Editor for the Journal of Small Business & Entrepreneurship and African Journal of Economic and Management Studies. He also serves as an advisory board member and ad-hoc reviewer for many internationally refereed peer reviewed journals.
Sessions auxquelles Robert Opoku assiste
Mercredi 14 Mai, 2025
Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...
Chair. Nasrin Sultana and Anand Bhardwaj Digital Transformation and Innovation Performance: An Inverted U-shaped Impact Through Knowledge CollaborationAuthor(s)/Auteur(s): Zhenzhong Ma (University of Windsor), Dapeng Liang (Harbin Institute of Technology) & Dongbo Wang (Harbin Institute of Technology) When Technolog...
Chair: Golam Aurup The Impact of Decision Interruptions on Consumer Choices in Desirability-Feasibility Trade-offs.Author(s)/Auteur(s): Lydia Qianqian Li (School of Management, Shanghai University), Jiahao Wu (School of Management, Shanghai University), Na Xiao (Laurentian University), Xindi HA (School of Management, Shanghai University; China Textile and Apparel Ltd.) Adver...
Chair: Adam Nguyen Relational Exchange as Science and Art: Interorganizational Favor Exchange SkillsAuthor(s)/Auteur(s): Adam Nguyen (Siena College) Harnessing Emotional AI for Enhanced Customer Satisfaction in Complaint ResolutionAuthor(s)/Auteur(s): Vahideh Baradaran-Rafiee (University Canada West) & Mehdi Akhgari (University Canada West), & Hamed Aghakhani (Da...
Dimanche 18 Mai, 2025
Chair: David Dobson, Divisional Executive Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay M...
Chair: Robert Opoku, Divisional Executive Danger Ahead! How Canadians Respond to Information About the Risks of Eating MeatAuthor(s)/Auteur(s): Rebecca Pottage (University of Waterloo), Jennifer Lynes (University of Waterloo), Sadaf Mollaei (University of Guelph) Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable C...
Chair: Zakia El Yamani Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval) A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and ImplicationsAuthor(s)/Auteur(s): Ebr...
Tous les participants sont invités à ce lunch formel pour la remise des prix de cette année, commandité par Asper School of Business, University of Manitoba
Rejoignez nous pour assister aux présentations des auteurs sélectionnés pour leur excellent travail, qui présenteront leur projet d'article en quelques minutes seulement! Donnez votre opinion et votez pour le meilleur papier et le meilleur étudiant qui obtiendront chacun une bourse!
Details:Date: Sunday, May 18, 2025Time: 6:00 PM – 8:00 PM ESTLocation: Proof Kitchen & LoungeAddress: 110 Erb St. W, Waterloo, ON N2L 1T5Website: https://proofwaterloo.com/
Lundi 19 Mai, 2025
En tant que membres de notre association, vous êtes tous invités à une brève présentation des réalisations de l'année dernière et des développements futurs de l'ASAC. Les participants seront invités à voter pour les postes vacants des membres du conseil d'administration et pour d'autres décisions si nécessaire. NOUVEAU ! No...