Chair/Président: Robert Opoku, Red Deer Polytechnic    Canadian Immigrants and Reddit Online Communities: Knowledge Sharing and Support SystemsAuthor(s)/Auteur(s): Makayla Koshuta (University of Lethbridge Dhillon School of Business) & Debra Basil (University of Lethbridge Dhillon School of Business) The Impact of Anthropomorphism of Virtual Influencers...

Chair. Nasrin Sultana and Anand Bhardwaj    Digital Transformation and Innovation Performance: An Inverted U-shaped Impact Through Knowledge CollaborationAuthor(s)/Auteur(s): Zhenzhong Ma (University of Windsor), Dapeng Liang (Harbin Institute of Technology) & Dongbo Wang (Harbin Institute of Technology) When Technolog...

Chair: Adam Nguyen Relational Exchange as Science and Art: Interorganizational Favor Exchange SkillsAuthor(s)/Auteur(s): Adam Nguyen (Siena College) Harnessing Emotional AI for Enhanced Customer Satisfaction in Complaint ResolutionAuthor(s)/Auteur(s):  Vahideh Baradaran-Rafiee, Mehdi Akhgari, & Hamed Aghakhani When Fair Pricing Matters: Moderating Influence of Magnitude of Price ...