Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...

Chair: Golam Aurup    The Impact of Decision Interruptions on Consumer Choices in Desirability-Feasibility Trade-offs.Author(s)/Auteur(s): Lydia Qianqian Li (School of Management, Shanghai University), Jiahao Wu (School of Management, Shanghai University), Na Xiao (Laurentian University), Xindi HA (School of Management, Shanghai University; China Textile and Apparel Ltd.) Adver...