Chair/Président: Tia Driver (University of Waterloo) Going Beyond the Business Case for Sustainability: Main Organizational-Level Shifts for Pursuing Strong SustainabilityAuthor(s)/Auteur(s): Mojtaba M. Shourkaei (Saint Mary's University)Corporate Social Responsibility and Bank Performance: Role of Size Among Listed Banks in GhanaAuthor(s)/Auteur(s): Angela Boateng (Trent University), Byron Lew (Trent University) & Yi Liu (T...

Defining your academic identity & teaching philosophy (i.e., personal statement and research agenda), academic career guidance, tips for academic job applications & CV, interview preparations and hiring steps

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Panel de rédacteurs sur la publication d'articles scientifiques (CJAS, IJCM) et de cas (CRJ, OATCJ) ainsi que sur les défis comme l'utilisation de l'IA dans la recherche !  

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This discussion will address topics such as fundamentals of university teaching skills, inclusive classroom, learning opportunities as a TA/Instructor, AI as an educator, incorporating PRME/SDGs in your course curriculum, etc. 

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Rejoignez-nous pour une soirée sociale comprenant de la nourriture et des boissons pour vous souhaiter la bienvenue à l'ASAC 2025 !

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Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University)Another Shade of Green: Utilitarian Value Messages in Green Product PromotionAuthor(s)/Auteur(s): Luming Wang (University of Manitoba)Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ...

Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...

Chair: Qian Deng Security and Flexibility in Market Offerings: A Golden QuadrantAuthor(s)/Auteur(s): Sharlene He Cannabis Culture Online: Analyzing Public Perspectives and Consumer Engagement on Social MediaAuthor(s)/Auteur(s): Qian (Claire) Deng (MacEwan University) & Lun Li (MacEwan University) AI Solutions for Social Media Addiction: Mitigating Digital Overuse work-in-progress...

Chair: Robert OpokuSpiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Ammara Mahmood (Wilfrid Laurie...