na xiao
Sessions auxquelles na xiao assiste
Mercredi 14 Mai, 2025
Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...
Chair: Golam Aurup The Impact of Decision Interruptions on Consumer Choices in Desirability-Feasibility Trade-offs. Author(s)/Auteur(s): Dr. Na Xiao Advertising in A Non-English Common Language: A Study on the South Asians in CanadaAuthor(s)/Auteur(s): Golam Aurup (Cape Breton University) Sp...
Chair: Adam Nguyen Relational Exchange as Science and Art: Interorganizational Favor Exchange SkillsAuthor(s)/Auteur(s): Adam Nguyen (Siena College) Harnessing Emotional AI for Enhanced Customer Satisfaction in Complaint ResolutionAuthor(s)/Auteur(s): Vahideh Baradaran-Rafiee, Mehdi Akhgari, & Hamed Aghakhani When Fair Pricing Matters: Moderating Influence of Magnitude of Price ...
Samedi 17 Mai, 2025
Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...
Eric Dolansky, Editeur en chef de Case Research Journal (NACRA). Associate Professor of MarketingThe North American Case Research Association (NACRA); Goodman School of Business, Brock UniversityLe domaine de la recherche de cas pédagogiques est devenu de plus en plus diversifié, avec une variété de types d'études de cas et de supports de publication. Cela soulève la question de la qualité et de l'impact des études de cas pédagogiques. Par exemple, si les cas courts peuvent être...
Defining your academic identity & teaching philosophy (i.e., personal statement and research agenda), academic career guidance, tips for academic job applications & CV, interview preparations and hiring steps
This session offers practical guidance for reviewing academic papers for conferences and journals. Participants will learn how to structure constructive reviews, apply evaluation criteria effectively, and balance critical rigor with developmental feedback. We will also discuss the responsibilities and ethics of peer review, the differences between conference and journal reviewing, and how serving as a reviewer can strengthen yo...
Cet atelier est conçu pour fournir une formation aux universitaires et aux étudiants diplômés dans la préparation des propositions de subventions. La garantie du financement de la recherche devient compétitif, donc la capacité de créer des propositions de subventions convaincantes et stratégiques est essentielle pour les universitaires et les étudiants diplômés pour mettre en œuvre et faire avancer leurs programmes de recherche. Cet atelier propose un programme complet couvrant des éléments e...
Cette discussion abordera des sujets tels que les fondamentaux des compétences pédagogiques universitaires, la classe inclusive, les opportunités d'apprentissage en tant qu'AT/instructeur, l'IA en tant qu'éducateur, l'intégration des PRME/SDG dans votre programme de cours, etc.
Apprenez auprès des meilleurs chercheurs, instructeurs et agents de liaison de l'industrie sur l'innovation, l'entrepreneuriat, les startups, les opportunités de carrière non universitaires, la carrière de recherche dans l'industrie, etc.
Dimanche 18 Mai, 2025
Chair: David Dobson, Divisional Executive Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay McShane (Carle...
Chair: Robert Opoku, Divisional Executive Danger Ahead! How Canadians Respond to Information About the Risks of Eating MeatAuthor(s)/Auteur(s): Rebecca Pottage (University of Waterloo), Jennifer Lynes (University of Waterloo), Sadaf Mollaei (University of Guelph) Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable C...
Chair: Zakia El Yamani Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval) A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and ImplicationsAuthor(s)/Auteur(s): Dr. Ebrahim Maza...
Lundi 19 Mai, 2025
Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University)Another Shade of Green: Utilitarian Value Messages in Green Product PromotionAuthor(s)/Auteur(s): Luming Wang (University of Manitoba)Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ...
Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...
Chair: Qian Deng Security and Flexibility in Market Offerings: A Golden QuadrantAuthor(s)/Auteur(s): Christopher Cannon (University of Hawaiʻi at Mānoa), Sharlene He (University of Waterloo), Xiaomeng Fan (ShanghaiTech University), Jessica Gamlin (University of Oregon), Rebecca Krause-Galoni (University of Iowa), and Chelsea Galoni (University of Iowa) Cannabis ...
Chair: Robert Opoku Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Ammara Mahmood (W...