Would You Like to Tip? How the Simple Ask Changes Consumer Perceptions

Author(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)

BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE
 

“Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiveness

Author(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business) & Lindsay McShane (Carleton University Sprott School of Business)

Sharing vs. Donating: How Regulatory Focus and Message Framing Fit Encourages Consumer to Disclose Private Information for Societal Benefits

Author(s)/Auteur(s): Trang Mai-McManus (Cape Breton University) & Luming Wang (University of Manitoba, Canada)

The Constructed Value of Personal Information

Author(s)/Auteur(s): Kyle Murray (University of Alberta) & Tim Derksen (University of Alberta)