Passer au contenu de la page principale

MRK 5

Mon statut pour la session

Quoi:
Plenary Session
Quand:
10:00, Lundi 19 Mai 2025 (1 heure 15 minutes)
Pauses:
Pause café   11:15 AM à 11:30 AM (15 minutes)
Où:
University of Waterloo - 2104 School of Accounting and Finance
Thèmes:
marketingMRK
Chair Nataly Levesque

The Engagement of Followers with SMIs: Exploring the Determining Factors

Author(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique)


 

Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital Age

Author(s)/Auteur(s): Nataly Levesque (Universite Laval)


 

Anthropomorphism of Virtual Influencers: A Congruence Analysis

Author(s)/Auteur(s): Yijia Cao (Wilfrid Laurier University), Yongheng (Angus) Yao (Wilfrid Laurier University) & Fang Wang (Wilfrid Laurier University)


 

The Expression of Gratitude as a Service Recovery Technique

Author(s)/Auteur(s): Katelynn Carter-Rogers (St. Francis Xavier University)

Mon statut pour la session

Évaluer