Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to Influence

Author(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)

From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand Innovation

Author(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Ammara Mahmood (Wilfrid Laurier University), Shirley Chen (Wilfrid Laurier University), Michael Moorhouse (Wilfrid Laurier University) & Saurabh Mukesh Rawal (Wilfrid Laurier University)

Does Product Portfolio Greenness Drive Firm Value: Evidence from the U.S. CPG Industry

Author(s)/Auteur(s): Haoze Chen (McMaster University) & Devashish Pujari (McMaster University)

Employees as Machines: Positive Perceptions of Dehumanized Service Providers

Author(s)/Auteur(s): Jee Hyuk Wi (Wilfrid Laurier University) & Hae Joo Kim (Wilfrid Laurier University)