Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...

Chair: Golam Aurup  The Impact of Decision Interruptions on Consumer Choices in Desirability-Feasibility Trade-offs. Author(s)/Auteur(s): Dr. Na Xiao Advertising in A Non-English Common Language: A Study on the South Asians in CanadaAuthor(s)/Auteur(s): Golam Aurup (Cape Breton University) Sp...

Chair: Adam Nguyen Relational Exchange as Science and Art: Interorganizational Favor Exchange SkillsAuthor(s)/Auteur(s): Adam Nguyen (Siena College) Harnessing Emotional AI for Enhanced Customer Satisfaction in Complaint ResolutionAuthor(s)/Auteur(s):  Vahideh Baradaran-Rafiee, Mehdi Akhgari, & Hamed Aghakhani When Fair Pricing Matters: Moderating Influence of Magnitude of Price ...