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Gabrielle Patry-Beaudoin

Professeure adjointe
Université de Sherbrooke
École de Gestion, Marketing

Sessions in which Gabrielle Patry-Beaudoin attends

Sunday 18 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
7:30
7:30 - 8:30 | 1 hour

Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.

10:00
10:00 - 11:15 | 1 hour 15 minutes
GDOgender and diversity in organizations

Chair/Président: Qingyi Zhu (University of Ottawa)Dual Expectations and Dual Penalties: How Redesigned Ideal Worker Images Constrain Women in Male-Dominated OccupationsAuthor(s)/Auteur(s): Qingyi Zhu (University of Ottawa)I Didn’t Know it was a Thing Either: Women Engineers’ Experience of Suffering in the WorkplaceAuthor(s)/Auteur(s): Ann-Louise Howard (Concordia University) & Gwyneth Edwards (HEC Montreal)The Human Touch: An...

10:00 - 11:15 | 1 hour 15 minutes
MEDmanagement education

Chair/Président: Sonja Johnston (Southern Alberta Institute of Technology)Reimagining Business Capstone Bourse Design: Exploring a Molecule Model as a Systems Thinking ApproachAuthor(s)/Auteur(s): Sonja Johnston (Southern Alberta Institute of Technology)Using Theatre to Teach Acculturation, Emic Approaches, and Cultural DispositionsAuthor(s)/Auteur(s): Guilherme Azevedo (Audencia Business School)Teaching and Learning Quantitative...

10:00 - 11:15 | 1 hour 15 minutes
MRKmarketing

Chair: Robert Opoku, Divisional Executive Danger Ahead! How Canadians Respond to Information About the Risks of Eating MeatAuthor(s)/Auteur(s): Rebecca Pottage (University of Waterloo), Jennifer Lynes (University of Waterloo), Sadaf Mollaei (University of Guelph) Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable C...

11:30
11:30 - 12:45 | 1 hour 15 minutes
MRKmarketing

Chair: Zakia El Yamani Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval)  A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and ImplicationsAuthor(s)/Auteur(s): Dr. Ebrahim Maza...

11:30 - 12:45 | 1 hour 15 minutes
ACCaccounting

Chair/Président: Eve Lamargot (Wilfrid Laurier University)  Intersectionality in Sustainability Accounting: Advancing Inclusive and Equitable Reporting Frameworks Author(s)/Auteur(s): Anamika Jayendran (Carleton University Sprott School of Business) Board Gender Diversity Reforms and Inventory Management Efficiency Author(s)/Auteur(s): Boo...

12:45
12:45 - 14:15 | 1 hour 30 minutes
Conference wide

All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.     

Sponsored by:
14:15
14:15 - 16:30 | 2 hours 15 minutes
Conference wide

Generously sponsored by the Dalhousie University, Faculty of Management, please join us for the Spark Tank Pitch Competition where authors selected for their excellent work will present their research projects in just a few minutes. Find all the details: presentation criteria, contestants topics and...

16:30
16:30 - 17:30 | 1 hour

Come have a look at our best work-in-progress, network with fellow academics following the Pitch competition!

18:00
18:00 - 20:00 | 2 hours

Each division can organize their own gathering, you should reach out to your divisional officers to learn more! 

Monday 19 May, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
7:30
7:30 - 8:30 | 1 hour

Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.

8:30
8:30 - 9:45 | 1 hour 15 minutes
OBorganizational behaviour

Chair/Président: Mirit Grabarski (Lakehead University)BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTEThe Social Identity Side of Fit: A Multilevel Analysis and the Creation of Person Subordinate FitAuthor(s)/Auteur(s): James Waller (Carleton University)"I AM" VERSUS "I DO": HOW IDENTITY-REFERENCING PHRASES AFFECT INTEGRATED MOTIVATION AND BEHAVIORAuthor(s)/Auteur(s): Vanessa Tinlin (University of Ottawa) & Keri...

8:30 - 9:45 | 1 hour 15 minutes
strategySTR

Discussant/Discutant: Mark Fuller (St. Francis Xavier University)Moderator/Modérateur: Kartik Rao (Trent University)Crisis Communication in the Age of Misinformation: A Systematic Review of SCCT Strategies on Social Media PlatformsAuthor(s)/Auteur(s): Junyuan Lin (Toronto Metropolitan University)Toning It Down? The Impact of Market Competition on CSR Communication PositivityAuthor(s)/Auteur(s): Debdeep Chatterjee (Conco...

10:00
10:00 - 11:15 | 1 hour 15 minutes
marketingMRK

Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...

12:45
12:45 - 14:15 | 1 hour 30 minutes
Conference wide

As members of our association, you are all invited to a short presentation on last year's realisations and future developments for ASAC. Participants will be asked to vote for the new board member's open positions and other decisions as needed.

14:15
14:15 - 15:30 | 1 hour 15 minutes
MRKmarketing

Chair: Robert Opoku  Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Amma...

15:45
15:45 - 17:00 | 1 hour 15 minutes
marketingMRKDivisional meeting