Emma Segal
Across a career of designing and producing international manufactured consumer goods, I have two decades of experience in design, sustainability, research and organizational change.
The intersection of these areas are central to my focus while designing, consulting, writing, teaching and public speaking. Topics encompass how we create and produce consumer objects, how to fit them into sustainable and circular systems, and the power of the design industry in doing so.
My experiences are further enhanced with a Masters Degree in sustainable design, and now working on a PhD. With a focus on the product design industry, my research into sustainable design policies for governments and corporations work towards models that more effectively facilitate transitions to circular products, services, and business transformations.
I have always been deeply involved in every aspect of the design process from creative ideation, art direction, brand, product and concept development, strategy, sales, manufacturing, forecasting, illustration, packaging, editorial, textile, retail, product and photoshoot production, mentoring, consulting, high level budget and team management. This full spectrum view allows deeper insights into how things are made, from conception to real world impacts.
My experience is global, working in number of cultural contexts and countries throughout North America, Europe, China, India and broader South East Asia. From metals to fabric to beer to digital, my practical skills are informed by years spent travelling to factories and working with manufacturers, as well as developing workshops and products for a broad spectrum of organizations.
Along with design, illustration and academic awards, my work has been seen in Harrods, Nordstrom, Barneys, Fred Segal, Galleries Lafayette, movies, TV shows, magazines, stadiums and on celebrities, along with academic textbooks, global social media activation campaigns, and embedded into educational systems around the world for both corporate and large NGOs such as the United Nations and Oxfam. From creating multi-million dollar programs for retail giants and international organizations, to communication projects with the municipal and federal governments, I have a broad spectrum of skills with an emphasis on creating beautiful solutions that make our world (and work) a better place.
My academic work has been gratefully supported by SHHRC and OGS grants.
Sessions in which Emma Segal attends
Tuesday 13 May, 2025
COIL: Internationalizing our Business Curricula using Collaborative Online International Learning Projects Author(s)/Auteur(s): Mark Fuller (St. Francis Xavier University), Lee Elliott (University of Regina Faculty of Business Administration), Jeremy Heald (Universidad de Guanajuato) & Erica Knotts (Southern Oregon University) This workshop will introduce participants to COIL,...
Wednesday 14 May, 2025
Chair/Président: Tia Driver (University of Waterloo) Going Beyond the Business Case for Sustainability: Main Organizational-Level Shifts for Pursuing Strong SustainabilityAuthor(s)/Auteur(s): Mojtaba M. Shourkaei (Saint Mary's University)Corporate Social Responsibility and Bank Performance: Role of Size Among Listed Banks in GhanaAuthor(s)/Auteur(s): Angela Boateng (Trent University), Byron Lew (Trent University) & Yi Liu (T...
Chair/Président: Xiaoying Wang Bridging the Gap: Integrating Indigenous Perspectives into ESG Practices and Shareholder Activism in CanadaAuthor(s)/Auteur(s): Julie Bernard (University of Waterloo Faculty of Environment) & Diane-Laure Arjaliès (Western University Ivey Business School)How Can Alternative Organizations Resist Degeneration: Evidence from a Non-Profit Multistakeholder Food Co-opAuthor(s)/Auteur(s): Mojtaba M. Shourk...
Saturday 17 May, 2025
This session offers practical guidance for reviewing academic papers for conferences and journals. Participants will learn how to structure constructive reviews, apply evaluation criteria effectively, and balance critical rigor with developmental feedback. We will also discuss the responsibilities and ethics of peer review, the differences between conference and journal reviewing, and how serving as a reviewer can strengthen yo...
Eric Dolansky, Editor-in-chief of the Case Research Journal (NACRA). Associate Professor of Marketing.The North American Case Research Association (NACRA); Goodman School of Business, Brock University The teaching case research domain has become increasingly diverse, with various case study types and publication outlets. This raises a question of what counts as quality and impact in the scholarship of teaching cases. For instance, while short cases can be more manage...
This session provides academic career guidance, including seven steps to landing an academic job, and a chance to hear the experiences of two PhD candidates who have just landed tenure-track positions.
This workshop is designed to provide training to academic scholars and graduate students in preparing grant proposals. Securing research funding is becoming competitive, thus the ability to craft compelling and strategic grant proposals is critical for scholars and graduate students to implement and advance their research programs. This workshop offers a comprehensive agenda covering essential elements of successful grant writi...
Editors Panel on publishing research (CJAS, IJCM) and cases (CRJ, OATCJ) as well as disrupters like the use of AI in research!
This PDW is open to all participants Organized byDr. Jody-lynn RebekDr. Kira CooperOrganizations need leaders who foster environments where individuals and teams thrive. Nhat Hanh said: "When you plant lettuce, if it does no...
Extended AbstractAt last year’s daylong ASAC colloquium on Indigenous research, Teddy Carter (Michel) explicated the nature and importance of self-location as an Indigenous research practice. Self-location has parallels in other disciplines and research traditions, especially critical and feminist traditions. Terms include (self-) position, (self-) positionality, and (research) standpoint. Common a...
Learn from top researchers, instructors, and industry liaisons about innovation, entrepreneurship, startups, non-academic career opportunities, research career in industry, etc.
Please join us for an evening social including food and beverages to welcome you to ASAC 2025! Thank you to our sponsors: University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation
Sunday 18 May, 2025
Chair/Président: Renato Chaves (Universite Laval Faculte des Sciences de l'Administration)Moderator/Modérateur: Elena Obukhova (McGill University) & David Deephouse (University of Alberta) Navigating the Digital Shift: Insights into Employee Knowledge GrowthAuthor(s)/Auteur(s): Sana Mumtaz (University of Niagara Falls Canada) From Idea to Insight: Mastering the Art of C...
Chair/Président: Jean-Baptiste Litrico (Queen's University) The Varying Influence of Environmental Regulatory Sanctions on Corporate SustainabilityAuthor(s)/Auteur(s): Debdeep Chatterjee (Concordia University), Young-Chul Jeong (Concordia University), Jaegoo Lim (Lingnan University) & Shannon Lloyd (Concordia University) Disruption Into Production: How the 'Clean Air' Movement Created Its Own ExpertiseAuthor(s)/A...
Chair/Président: Sadia Jahanzeb (Brock University) Bringing all Organizational Forms Together in a Marriage of Measurement: Stakeholder Theory’s Runway Extension for Saving the PlanetAuthor(s)/Auteur(s): Cheryl Gladu (Thompson Rivers University), Peace Jilani (Thompson Rivers University), Jiijun Gao (Thompson Rivers University) & Bruce Martin (Thompson Rivers University)The Process of Defining Value: The Becoming of a Socially ...
Charlene Zietsma is a highly accomplished and renowned Canadian organizational researcher. She is the Max McGraw Professor of Sustainable Enterprise at SEAS and at the Ross School of Business. She previously held appointments at Pennsylvania State University, York University (Toronto), Western University and the University of Victoria. She is an International Research Fellow of the Oxford University Centre for Corporate Reputation and earned her doctorate at the University of British Columbia...
All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.
Generously sponsored by the Dalhousie University, Faculty of Management, please join us for the Spark Tank Pitch Competition where authors selected for their excellent work will present their research projects in just a few minutes. Find all the details: presentation criteria, contestants topics and...
Come have a look at our best work-in-progress, network with fellow academics following the Pitch competition!
Each division can organize their own gathering, you should reach out to your divisional officers to learn more!
Monday 19 May, 2025
Chair/Président: Sabine Weber Agents of Corporate Purpose: The Role of Employees in Purpose-Driven FirmsAuthor(s)/Auteur(s): Asfiya Taji (The University of British Columbia Okanagan), Sarah Wilner (Wilfrid Laurier University) & Eric Li (The University of British Columbia Okanagan)Sustainable Design: Mapping the Field & Evolution ForwardAuthor(s)/Auteur...
Discussant/Discutant: Anand Bhardwaj (McGill University)Chair/Président: Nasrin Sultana (HEC Montreal)Innovation in Music Festivals: a Systematic Review using an Antecedent-Process-Outcome ModelAuthor(s)/Auteur(s): PAULIN GOHOUNGODJI (HEC Montreal) & Danilo Danta (HEC Montreal)Organizational Drivers of Responsible InnovationAuthor(s)/Auteur(s): Asit Kaul (Carleton University), Uma Kumar (Carleton University) & V...
Discussant/Discutant: Fernando Angulo-Ruiz (MacEwan University)Moderator/Modérateur: Russell Fralich (HEC Montreal) Building Common Ground: The Impact of TMT Turnover on the Utilization of Experiential Knowledge From Past AcquisitionsAuthor(s)/Auteur(s): Jueun Kim (York University Schulich School of Business) & Majid Majzoubi (York University Schulich School of Business) Navigating ...
Guest Speaker: Leanne Keddie (Carleton University)Chair/Président: Eve Lamargot (Wilfrid Laurier University) & Julie Bernard (University of Waterloo Faculty of Environment) Coordinated by the Accounting and Social Responsibility divisions
As members of our association, you are all invited to a short presentation on last year's realisations and future developments for ASAC. Participants will be asked to vote for the new board member's open positions and other decisions as needed.
Chair/Président: Leah Feor (University of Waterloo) On the Structure of Stakeholder Networks and Corporate SustainabilityAuthor(s)/Auteur(s): Daina Mazutis (University of Ottawa) & Oleksandr Shymanskyi (University of Ottawa)Fostering Low-Carbon and Circular Economy Transitions in the Construction Industry Through Policy Integration – The Canadian Context...