MRK 1: Marketing and technologies: Drivers and applications
My Session Status
What:
When:
13:00, Saturday 3 Jun 2023
(1 hour 15 minutes)
Where:
Ted Rogers School of Management
- 1-073: Thomson Rivers University room
Themes:
Divisional sessionmarketing
Chair/Président: Nataly Levesque (Laval University)
BEST PAPER/MEILLEURE COMMUNICATION
Identifying the Drivers of Review Generation in Business-to-Business e-Commerce
Author(s)/Auteur(s): Uyen Uyen Banh (University of Manitoba) & Sandeep Arora (University of Manitoba)
Phénomènes parasociaux et expatriation: le rôle des influenceurs dans l’adaptation culturelle.
Author(s)/Auteur(s): Geneviève Morin (École nationale d'administration publique) & Nataly Levesque (Laval University)